Facebook Business Releases Messenger Lead Generation Feature

author image Written by: Jérôme Léon           Categories - In The News, Social Media

Facebook Rolls Out Messenger Lead Generation to All Advertisers

First announced in May at its F8 Conference, Facebook is now officially releasing its automated lead generation feature for Messenger to all advertisers. The template will begin rolling out this week, giving businesses the ability to create an ad that leads users to an automated question and answer conversation within Messenger. We want to make it more seamless for people to reach out to businesses on Messenger in places where they’re already looking to connect

But Does It Work?

This feature is designed to be used in connection with click-to-Messenger ads, which triggers conversations between businesses and Facebook users. After tapping on a click-to-Messenger ad, users go through an automated series of questions that can be answered with pre-filled or free form responses. According to Facebook, businesses can then integrate with their Customer Relationship Management (CRM) provider and continue the conversation with qualified leads through Pages Inbox, Pages Manager App, or a third-party live chat provider. Screenshot of facebook messenger lead generation toolScreenshot of facebook messenger lead generation tool The automated system is also set to send reminders if the user does not complete the questions.

How Does It Help Businesses?

According to a recent consumer survey conducted by Drift and SurveyMonkey, 42% of the people polled said they expected a response via an online chatbot within five seconds of sending a message. By integrating an automated lead generation feature that connects to a CRM platform into its click-to-Messenger ads, Facebook is helping brands respond quickly to customer inquiries and streamlining communication with customers on the platform. Facebook says businesses are already seeing results from nurturing leads in Messenger and are continuing the conversation with potential leads in their preferred channel. RIFT Tax, a UK-based financial services company, used lead generation in Messenger to increase its customer base of Armed Forces members—increasing qualified leads by 42%. By following up with leads in Messenger, RIFT Tax was able to respond in less than 10 minutes and achieved an 18% higher lead resolve rate versus phone.  Simply put, lead generation in Messenger presents an opportunity for businesses to connect with customers in a way that’s easy and convenient for both parties.  

Jérôme Léon

How to Get Your Business Holiday-Ready in 2020

September 30, 2020

Tips For Preparing For The Holiday Rush This holiday season might be a bit different this year thanks to the pandemic, but it doesn’t have to be all surprises. There are so many ways you can prepare your business for a successful holiday season, pandemic or no pandemic. With that being said, we’ll help you

read more

Struggling to Stand Out in a Saturated Market? Here’s What You Need to Know

December 19, 2019

Tips for Gaining A Competitive Edge to Surpass the Competition From dental clinics to home landscaping services and everything in between, it’s hard to know exactly how you can stay above water and compete in a saturated market with new businesses popping up left, right, and centre. And while competition can be a good thing,

read more

Leave a Reply

Your email address will not be published. Required fields are marked *