Facebook has become a hot spot for online retail in recent years – and the company’s most recent announcement shows that they will continue to support the evolution of ecommerce.
That’s because Facebook is launching four new ecommerce features across its various platforms, CEO Mark Zuckerberg announced on June 22.
It’s no secret why the company is paying so much attention to the retailers using its platforms. In a survey, 74% of people indicated that they use Facebook to discover brands and products online – and 86 percent said they’ve purchased items found on Facebook in categories like fashion, beauty, furniture, or electronics.
Learn more about Facebook’s next steps for online retailers below.
Facebook Shops Are Expanding
Facebook launched ‘Shops’ in May – the mobile feature allows businesses to easily create online stores using Facebook or Instagram for free.
Now, the company is rolling out the feature to even more users. Plus, businesses in many countries can show their shop on WhatsApp.
Instagram Debuts Customer Review Option
Customer reviews are a staple in the ecommerce world. Instagram is the latest platform to take part in the review phenomenon.
Users will soon be able to post photos, videos, and written reviews to Instagram’s ‘Shops’ pages.
New Ad Type For Facebook
A new ad format will allow shops to reach potential customers in a new way on Facebook. The platform will launch personalized shop ads, which target users based on their prior shopping activity, sending them where they are most likely to make a purchase.
Augmented Reality Ads Are Finally Coming
One of the latest ecommerce trends has captured the interests of eager shoppers and tech fanatics. We’re talking about augmented reality, or AR.
Facebook is developing new APIs to help brands launch web-based experiences that use AR technology to let users “try on” clothing or other items, mimicking an in-store experience.
Facebook plans to make it easier for beauty brands to participate. The company is also bringing AR to ads, which will encourage users to try on items that might appeal to them as shoppers.