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Watchdog report claims Facebook and Google are failing to stop scam ads The tech companies need a ‘proactive approach’ to stop scammers, says watchdog

author image Written by: Wade Morris           Categories - In The News, Paid Ads

Facebook and Google both have policies against advertisers who try to scam users. However, a watchdog report suggests that these policies need an upgrade.

Britain-based consumer watchdog Which? released an independent report on the tech companies’ efforts to stop scammers. In the report, they reveal that Google had failed to remove 34% of the scam advertisements reported by users. Comparably, Facebook had failed to remove 26% of them.

Both companies flat-out ban scam advertisements, but scammers often use sneaky techniques to overpass the sites’ rules. According to Which?, the sites need to crack down on scammers.

“There is no doubt that tech giants, regulators and the government need to go to greater lengths to prevent scams from flourishing,” said Adam French, consumer rights expert at Which? “Online platforms must be given a legal responsibility to identify, remove and prevent fake and fraudulent content on their sites… and the government needs to act now.”

Another finding demonstrated problem with the process of reporting scam ads.

Following a survey, 15% of web users admitted that they had fallen victim to a scam advertisement and reported it. Among those users, 27% had been scammed on Facebook and 19% had been scammed on Google. Nearly half of the scam victims did not report their incident to these companies.

Why not report? On Facebook, the most common reason for not reporting was that the user doubted that anything would actually happen. On Google, meanwhile, the most common reason was that the user did not know how to report as scammer. This, according to Which?, indicates that Google needs to simplify its reporting procedure.

“Online platforms need to take a far more proactive approach to prevent fraudulent content from reaching potential victims in the first place,” Which? said in the report.

According to BBC, a rep from Facebook said that “fraudulent activity is not allowed on Facebook and we have taken action on a number of pages reported to us by Which.”

Google said that it has removed more than 3.1 billion ads for violating their ad policies, saying: “We have strict policies that govern the kinds of ads that we allow to run on our platform.”

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Facebook Reels are Getting New Ad Options

10/05/2022

Recently, Meta has been trying to up their game by focusing more attention on Reels. That’s because short form content has become one of the most engaging forms of social media today. I mean look at TikTok’s success, moving towards short form content is a no-brainer.

Read More: Meta Introducing New Monetization Tools for Creators

It seems as soon as TikTok gained popularity, Meta has had trouble keeping FaceBook and Instagram on top. However, Meta has announced some new options for Reels ads which, as you can guess will provide more than one benefit.

Reel Ads Intended to Engage Brands & Creators

For Meta to increase their focus on Reels, they need to have incentive for the Reels creators to continue creating them.

That being said, the new ad options will allow brands to engage with this new style. But more importantly, allowing creators to increase their revenue.

2 New Reels Ads

With the announcement of Meta’s new ads for Reels, comes the testing phase.

Currently, Meta is testing an image carousel for displaying ads at the bottom of Facebook Reels. This ad feature would consist of up to 10 images displayed as scrollable ads attached to the bottom of a Reel.

Does this feature ring any bells? If it does, that’s because TikTok has a similar feature for ads as well. Seems like Meta is continuing its trend of mimicking features from other platforms.

Nonetheless this promotional feature is geared to link back to the initial Reels performance. This is great for content creators who make Reels since this provides an opportunity to monetize content further.

Not to mention that it’s an excellent way to attract brands to viral Reels.

Read More: Instagram’s New Tool For Tipping Creators Is Here

Another ad option that Meta is testing is called ‘post-loop ads’. It’s exactly as it sounds, after a Reel finishes a video ad will begin playing. These loop ads can run up to 10 seconds but users can also completely ignore them and skip past. Take a look below to see what a post-loop ad looks like.

Source

This Reels ad option is another opportunity for creators to monetize content. However, when users see the ad notification pop up, you can bet it won’t be a welcome interruption.

But then again, this ad option is still being tested so the way it unfolds might change.

Who Will Win at Monetizing Short-Form Video Content?

Meta is the latest joining the pack of platforms that have already been brainstorming and testing different ways to monetize short-form video content.

YouTube was quick to move on figuring out new ways to monetize short form content. They recently announced that the YouTube Partner Program is now available to creators who produce Shorts. And of course TikTok has been working behind the scenes to make more opportunities for creators to monetize their content.

Read More: Is TikTok On The Decline?

Then again, in the social media landscape things can change as often as the way the winds blows. The coming months will give users a better idea of what’s next for short-form content monetization and who the leader of the pack will be.

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Facebook Introduces Community Chats

09/16/2022

Facebook launched a new feature for Messenger and Facebook groups called Community Chats, Metas CEO, Mark Zuckerberg, announced via a Facebook post.  The goal is to expand the chat experience to more Facebook Groups, so the feature allows you to browse chats organized by announcements, topics, events and more. That way, you can connect with your group members on a deeper level, not just via comments and posts.

The new Community Chats, previewed earlier this year as “Community chat channels,” also resemble social collaboration platforms like Slack, Teams, and Zoom’s upcoming Team Chat. Yes, Meta finding inspiration from other apps isn’t exactly news. However, the social media mogul is still unsuccessfully trying to replicate TikTok with its Instagram Reels.

Read More: Is Facebook The Boomers’ App?

Still, the chats seem to have some cool features, it doesn’t stop at texting. They offer support for audio channels as well, including up to 30 members. People can also turn on their cameras and present.

A new feature will begin testing in the “coming weeks”. Facebook will test a feature called Community Chat within Messenger, which will allow you to create a Facebook group for your casual group chat. Not all groups can access Chats now since the feature is currently only available for certain channels, but Meta says more groups will have the feature soon.

How Does It Work?

It’s on the group admins to choose from several options to help their community connect. The admins can start chats around specific topics, event chats for outings or meetups, broadcast chats for admins to announce group-wide updates or admin-only chats for collaboration with other admins. They can also create audio channels and allow group members to share live commentary.

Once in the audio channel, participants can also enable video. An example Facebook gave involves a chemistry class group. Admins of the group can create audio channels for study groups for chemistry students during finals season, and participants can turn on video for live tutoring during finals.

Read More: How to use Community Chats in Your Group

Admins also got a suite of tools that will help them manage both chat and audio experiences: blocking, muting or suspending group members, and removing members or messages, as well as Admin Assist. The latter allows admins to s

Administrators will be able to use a variety of tools to keep their communities well-maintained, including auto-moderation features that can boot members who post illegal content. They can set custom criteria that will automatically suspend users and remove reported messages, or even stop some violating videos from being sent.

So, Why Is This Beneficial?

You can start a conversation in Groups by posting and commenting, but Community Chats offers a much more effective way. Instead of waiting for comments to accumulate under a post, you can dive right into the topic right then and there and receive real-time responses from your group members.

Read More: Facebook’s Home Tab Will Be A Discovery Engine
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