Experts Agree: You Need SEO For Your eCom Business Need a Reason to Focus on SEO? We've got 7

author image Written by: Rob May           Categories - Digital Marketing, SEO

You want to see your eCommerce business soar. There are so many popular digital marketing techniques, and you don’t want to waste your time using strategies that are inefficient. That raises a question: is SEO worth thinking about for online retailers?

 The answer is a resounding YES.

SEO is one of the greatest tools in web marketing, and it’s loved across the board. 57% of B2B (business-to-business) marketers say that SEO is the best strategy to generate leads – and they’re just one of many corners of the industry that praises SEO.

eCommerce sites have a particularly strong set of rewards to reap from SEO, including:

  • an increase in brand visibility

  • a high ROI

  • an easy way to produce traffic

  • …and so much more.

Read below to learn why SEO is so critical in the world of digital retail, and how your web-based store can benefit. 

Why SEO is the Industry Standard

SEO has been a staple in web marketing for years, and its popularity shows no signs of fading. That’s because it directly relates to how much mid-to-high intent traffic a site will generate – and in the world of digital retail, traffic with intent, equals sales.

Think about it: scoring high in SEO can land your site high among Google search results. This is a huge advantage for any eCom site. After all, 92% of consumer traffic goes towards websites that appear on the first page of a search query result.

So, if increasing targeted traffic is a priority, Google results are something you should care about.

What Will Happen If I Don’t Use SEO? 

You might choose to pass on the benefits of SEO, but your competitors won’t.

Imagine that your top competitor appears at the top on a Google search result page, and you’re stuck a page or two behind. Consumers are more likely to click on the higher search results – and without SEO, you’ll lose out on a ton of customers.

Besides, 39% of global eCommerce traffic comes from Google and other search engines. Clearly, SEO offers a huge advantage – so why not take it?

How Can SEO Benefit My eCom Site? 

1. It Helps Customers and Clients Find You

When people want to find a brand, product, or service, they use Google.

The numbers don’t lie: 93% of internet users begin their sessions with Google or another search engine. If they’re looking for something that aligns with your brand, SEO can make your site easy to find

2. The ROI is Fantastic

You want to make sure every dollar you spend on digital marketing counts. Fortunately, SEO gives you the highest bang for your buck.

In fact, nearly half of marketers said that organic search produced a better ROI than any other approach to marketing.

Unlike other forms of marketing, organic search generates a ton of free traffic. There’s no cost-per-click or any kind of similar charge that feels like a punishment.

Plus, the funding you do put into SEO – research or hiring an expert, for example – goes a long way.

READ MORE: Strengthen Your eCom With a Strategy That Includes Paid Ads and SEO

3. SEO Offers Long-Lasting Effects

Most other ad campaigns have an expiration date. As soon as you stop paying, traffic ends, and you’re back at square one.

SEO is evergreen – people are going to keep searching no matter what you do. Plus, SEO is something you can always add to and tweak to your liking.

4. Your Brand Will Establish Itself As Trustworthy

Put yourself in a consumer’s shoes. If you were searching for a particular product, the brands that show up a few pages back within the results might not seem as trustworthy. This has everything to do with SEO. 

Google rewards sites that it deems credible by ranking them higher in search results – and credibility is great for your brand’s reputation.

5. Local SEO Leads to Local Engagement 

SEO isn’t just for massive big box retailers. Small or local businesses should use this strategy too. That’s because developing an online presence can get you a real-life loyal customer base. 

Did you know that 97% of people use the internet to learn more about a local business?

There are plenty of ways to optimize your local business’ online presence. Start by searching your own business: are you happy with what you find? Does your top competitor come out looking better?

6. You’ll Increase Your Brand’s Awareness and Visibility

 SEO is about more than just the words that your site’s URL is attached to. People browse Google search results to view photos, read reviews, and learn quick bits of info. By ensuring that your site looks great among search results, you’ll take an important step in cementing your brand in people’s minds.

7. You’ll Gain a Competitive Edge 

No other marketing strategy gives you an opportunity to directly see how you compare to your competitors. Google search results are like a leader board, and all of your competitors want the #1 spot. Do you?

READ MORE: eCommerce and SEO: The Full Breakdown

Your eCommerce site deserves the chance to be seen by customers. SEO can help you achieve that. From a high ROI to impressive longevity, it’s not hard to see why web marketers still love SEO after all these years.

Rob May

Google Announces Partnership With GoDaddy


Google announced on its blog this week that it was teaming up with GoDaddy in an effort to help e-commerce website owners integrate their product inventory across Google more easily.

So, what exactly does this partnership mean for GoDaddy merchants? According to Google, Merchants can now get discovered across Search, Shopping, Image Search, and YouTube with just a few clicks. GoDaddy merchants can also upload their products to Google, take advantage of free listings and ad campaigns, and even review performance metrics without leaving their online store.

GoDaddy also revealed in its own press release that GoDaddy merchants who create their first Smart Shopping campaign may be eligible for $150 worth of Google ad credits.

The ultimate goal is for GoDaddy merchants to be discovered by new customers through Google Shopping, Search, and YouTube.

“By teaming up with platforms like GoDaddy, we are able to help even more businesses make more connections with shoppers who are eager to discover new brands,” said Matt Madrigal, Google’s VP/GM of Merchant Shopping in a blog post.

Merchants aren’t the only ones Google is hoping will benefit from the partnership, though. The search engine indicated that they want searchers to have more choice when it comes to finding new, unique products from small online businesses.

“Shoppers get the most choice when they can easily discover businesses and their unique products,” said Madrigal. “And when those products get discovered, businesses can connect with more customers. We see it as a win-win, which is why we’re working hard to make commerce more open online.”

read more

Shopify Unite Previews Features For Developers, Merchants


Shopify announced plenty of exciting news and features at its Shopify Unite event in Toronto, ON, on June 29.

Shopify Unite is an annual summertime conference held to show what the future holds for the ecommerce platform and the developers and merchants who use it.

According to Shopify, this year’s conference was about “the infrastructure, tooling, and technologies that make the future of commerce possible.”

“The internet is the world’s largest city, and Shopify is building its commerce infrastructure,” said Tobi Lütke, CEO of Shopify. “Especially over the past year, we saw independent businesses succeed by showing up creatively and uniquely in this city. The future of commerce on the internet relies on creative expression at every touchpoint.”

Read below to learn about some of the announcements that may interest digital merchants and web developers.

Zero Revenue Share For Shopify Apps

The Shopify App Store contains plenty of free and paid plugins that Shopify users can install to transform their website.

Previously, those who published apps to the online store would have to agree to a 20 percent revenue share with the company, meaning they would forfeit 20 percent of their earnings.

Now, Shopify has announced that publishers or developers whose apps make less than one million dollars will not have to share any of their revenue – and those who make more than one million dollars will only have to start sharing 15 percent.

New Online Store

Shopify is relaunching its online store, aptly calling it ‘Online Store 2.0.’

“In the past year, we’ve seen traffic double across online stores, as shoppers turned more and more to online shopping during the pandemic,” the company explained in a blog post. “In today’s world, how a merchant’s store shows up online has never been more important.”

The new launch will include an “updated theme architecture” to ensure that merchants and developers have an improved experience, including more customization.

The ‘sections’ feature will be made available to more pages on users’ sites – previously, it was only for use on home pages.

Shopify says it will be easier for merchants to be integrated into apps without having to use any code. Additionally, users will be able to add apps’ supporting assets to their theme app extensions for fasting hosting using Shopify’s CDN.

Theme Store Relaunch

Shopify’s dedicated theme store has not accepted submissions since 2018 – but the company announced that it will soon relaunch the platform for theme creators.

Shopify says creators will not have to share their revenue, similarly to how the company is structuring its app store. Instead, creators will have to a pay a one-time fee of $99 USD in order to have the ability to submit themes.

Shopify Checkout Made Easier With Apps

Shopify Checkout is an important feature for Shopify stores – it allows shoppers and merchants to have successful transactions.

Previously, Shopify Checkout only allows users to make small changes through the ‘editor’ portal – and more prominent changes can be made if users have a Shopify Plus account.

Soon, Shopify says all users will be able to make significant changes to their Checkout service.

“These new capabilities will let you build whatever it is merchants need, from simple customizations, all the way to complex user interfaces (UI) and business logic,” the company said. “This update includes checkout extensions, changes to Shopify Scripts, and a new payments platform.”

Shopify plans to elaborate on all of these announcements and more during a ‘town hall’ event on July 15.

read more