Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.
The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.
If you’re following @rustybrick‘s algo update coverage he’s pretty tired of reporting on these all the time!
It got me thinking: Are things more volatile than they were?
Pulled some @semrush data & it seems… YES!
We see a huge increase in the % of volatile days in ’21! pic.twitter.com/vmTP5vtaJh
— Mordy Oberstein (@MordyOberstein) October 19, 2021
Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?
In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.