Current Trends in Online Marketing

author image Written by: Lia           Categories - Digital Marketing

A Look at Trending Online Marketing Strategies Your Business Should Adapt To

Online marketing is constantly adapting to the changes in technology. New trends seem to pop up every year, making it a challenge for businesses to keep up. Making an effort to remain current with digital marketing trends is crucial to the success of your business. Staying in the know and making necessary changes to your strategies is how you can adapt to the latest trends and do your best to stay ahead of the game. With the help of Ottawa online marketing experts, you can start impressing customers with your fresh marketing skills. Here are some current trends in online marketing you should consider for your business to help you keep up with the fast-paced digital world.

Mobile Shopping

Online shopping has taken over, take your business mobile now!If you haven’t tapped into the mobile market yet, you are truly missing out. Since most people have their mobile devices with them at all times, it only makes sense to reach them through their beloved devices. Trust us when we say going mobile will expand your market. Going mobile helps you rank better on Google, reach more users, and improve your brand awareness. To get anywhere in today’s mobile world, businesses need to put an emphasis on mobile online marketing strategies, such as updating to mobile-friendly websites and creating mobile apps. By doing so, you will enhance the user experience, making it much easier for customers to visit your website and make purchases. Today’s shoppers use their smartphones or tablets to make purchasing decisions both online and in store. Shoppers will use mobile devices to:

  • Read product reviews,
  • Ask for recommendations,
  • Research price comparisons,
  • Check availability at online stores, and,
  • Make final purchases.

Live Streaming

Visual content is effective at grabbing user attention. More users on social media are tuning in to live streams. The major social media platforms, such as Facebook, Instagram, Twitter, and YouTube, now offer live streaming, making it easier than ever for businesses to be seen and have their stories heard in an entertaining and enticing way.

Live streaming plays a crucial role in online marketing in Ottawa.
And, we’re live!
Adding a live stream to your company’s social media profiles offer the following online marketing advantages:

  • User/customer engagement;
  • Improved customer experience;
  • Transparency for your business;
  • Development of connections/relationships with customers; and,
  • Encouragement for users to participate in your brand storytelling.

Personalization with Big Data

What is big data anyway?
All it takes is one person using your Netflix account to mess up a good thing. Thanks to big data, companies like Netflix are able to cater to personalized user preferences based on previous user behaviour. So, if you’re wondering why recommendations like “teen vampire dramas” are popping up on your Netflix interface, it’s time to have a chat with whomever you let use your profile and tell them to use their own instead. Utilizing big data also helps businesses make predictions and target markets, which can ultimately lead to acquiring more users and customers. In response to a previous purchase or product search, websites will offer recommendations for other products, such as: “Because of your interest in this book, you may also be interested in this other book.” This customer personalization is almost everywhere online, and big companies like Amazon, Netflix, and Spotify have proven to be successful with the help of big data.

Marketing Automation

To stay on track of online marketing campaigns, more marketers are using marketing automation software. These tools are helpful for completing various repetitive content marketing tasks easily and efficiently, such as for social media, e-mails, and website actions. With so many social media profiles and various online marketing campaigns, many marketers rely on marketing automation to get the job done. Whether you keep up with marketing trends, or are still learning the ropes from last year’s recommendations, it doesn’t hurt to refresh your marketing strategies—in fact, it’s highly recommended that you do. With a willingness to adapt and the help from Ottawa online marketing pros, your business can evolve and excel with the ever-changing digital marketing trends.


Twitter: Verification Check Mark Will Cost You More


These days Twitter is all over the news. The social media platform has become Elon Musks’ most recent investment making him the owner.

That also means he’s running the show over at Twitter. As we’ve already seen through his abrupt employee layoffs, he’s making cuts where he can save money. He’s also introduced several features that may further monetize content on the app.

Read More: The Future of Twitter’s Monetization 

Take a Twitter Blue Account or Don’t

Speaking of money, the latest change that Musk wants to make to Twitter is combining that little blue check mark for verified users into the Twitter Blue subscription. Instead of blue check marks being unattainable for some, now users can decide to pay $8 per month.

Elon Musk tweeted about this change on November 1st, here’s what he had to say.

For those of you who already have a blue check mark, you have 90 days to sign up with Twitter Blue or you’re not going to have a check mark anymore. Currently, the Twitter Blue subscription costs $4.99 for a set of premium features.

Price Hike For Verified Users

If you are a verified user than the recent announcement of a price hike can be frustrating to hear. In terms of price hike’s its look like Twitter Blue is going to skyrocket to $19.99 per month, reports The Verge.

Read More: Twitter Communities Visible On Profile!

The reason for such a jump in price is Musk’s push to create the Twitter Blue subscription as an all-encompassing premium subscription. His main reason for this is to weed out the bots and ensure that users are real people.

All in all, Twitter users with check marks have a decision to make, to keep or not to keep.

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New Study On Google Search Zero-Clicks


Recently, a new study published findings about Google’s zero-click searches.

In the past, they’ve been made out to be more or less the problem when it comes to Search results. But Semrush’s study found that it was in fact another factor that was influencing the rates of desktop and mobile zero-clicks.

SEO Lingo: What are Zero-Clicks?

In the case of zero-clicks, it’s pretty much just as it sounds. With a few additional points that are important to know. Search Metrics defines zero clicks as “…queries in search engines…that do not send you to a third-party website from an organic search result.”

Read More: You Can Use Third-Party Cookies For An Extra Year

You might be wondering why SEO find zero-clicks to be a pain. Well, Search Metrics also says that “around 50 percent of searches currently end without a click on an organic search result.”

The Semrush Study Results

With this study bringing more information to light about search results you might be wondering about where in fact the clicks went.

Image Credit: SEMrush

In the image above is a breakdown of Google’s search findings for desktops. Based on these stats, one interesting factor is the google keyword rate, sitting at 17.9%. Search Engine Land reports that the majority of users searching “decide what to click on within 15 seconds.”

Read More: Five Changes Coming To Mobile Search

This sheds some light on the search decision-making skills. It appears as though if the results aren’t specific enough, then search won’t keep reading results. Instead, they will change the keywords used in their search, thus upping the zero-click rate.

For more details, you can read the full SEMrush study on their site.

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