For those who have been wondering whether another Product Reviews Update was rolled into last week’s core update – the answer is a big fat no, according to Google.
The question came up on Twitter this week when SEO consultant Glenn Gabe asked Google’s public search liaison, Danny Sullivan, whether Google launched another Product Reviews Update similar to the one rolled out back in April.
READ MORE: Google Rolls Out New Product Reviews Update
“Do you know if there was a refresh of the Product Reviews Update (maybe when the June broad core update rolled out)?” asked Gabe. “I’m seeing sites impacted by the PRU w/a lot of movement during the June core update. Or is this just from the June core update? Thx for any info!”
Sullivan stated that any changes related to product reviews were “almost certainly” caused by the Core Update, not another product review update.
Changes you’re seeing around the core update are almost certainly related to that.
— Danny Sullivan (@dannysullivan) June 8, 2021
So, even though the product review update took longer than expected to fully roll out, it did, in fact, eventually complete its rollout back in April.
Sullivan’s confirmation makes sense because, like any other website, product review sites are bound to be impacted by something as huge as a core update.
Alas, SEOs can sleep easy knowing there haven’t been any other surprise curve balls being thrown by Google – yet. Google always has a way of keeping us on our toes, though, so we’ll be keeping an eye out for any impending changes that could affect your rankings.