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Clearing Up Common SEO Misconceptions With New Clients

author image Written by: Content Team           Categories - Digital Marketing

Search Engine OptimizationBecause the world of websites and search engine optimization (SEO) is always changing, and there is a science to what we do, understandably, many of our new clients come onboard with incorrect ideas about how Google and reaching the top of the search results page works. From outdated techniques from earlier times to black-hat hacking and “gaming” the system, people seem to think just about anything will bring top results. Fortunately for you, a full-service digital marketing agency keeps ahead of those changes and knows the best techniques that will bring success to your business. When embarking on a new website and digital marketing campaign, remember, online success is about much more than just the rankings. It’s also about some of these other things: Design It surprises some people to learn that design is important to SEO. But the truth is, even the number-one-ranked search result can lose potential customers if their site isn’t easy to navigate and finding key information is difficult. Typically, visitors should never have to click more than three links between the search engine and the end of the sales funnel. To convert traffic, your website should be designed from a marketing perspective, with clear calls-to-action and a clean appearance and straightforward navigation. Content There was a time when links and keywords were everything, and they are still important. Today however, Google, Yahoo, Bing, and other search engines favour quality over all else, and quality begins with great content. This doesn’t just mean your “about us” page or masthead – you want to offer valuable, optimized content throughout your site, which engages people and encourages them to share and spread the word. Search engines know when good content is being spread organically and this is a big ranking factor. Development Now that you’re ready to create a well-designed site with optimized content to help boost your SEO, you can just hand it off to the specialists, right? Not quite. To do the best job we can, the development process needs to be collaborative. After all, it’s your website, it’s your company, services and/or products, and you know what’s best for it. An effective site that’s complete with an SEO setup and all the specific features that you need does require a back-and-forth process. Client involvement at each stage along the way is critical. With these three points addressed, you might be wondering, “Why is my site not yet ranking on page one of the search engines?” The truth is, the internet is massive, and there are no quick fixes. It takes about four to six weeks for a new website to be indexed by the search engines, and between approximately 90 and 120 days to start ranking.  Gaining organic SEO positions is a long-term strategy, which is why it’s better to begin sooner rather than later. Finally, there are many who believe that once their website has ranked and is getting strong conversion traffic, that their SEO is now complete. But the truth is, it’s only the beginning. This industry never stops changing, and to continue to perform, you’ve got to keep up with it. That may sound daunting, but remember: the digital marketing experts at SEO TWIST are here to help. We know the business, and we stay ahead of the curve by keeping on top of new developments and techniques. We’re here to help your business grow!

Content Team

Google Updated Performance Max Campaigns

04/28/2022

Performance Max campaigns in Google Ads have been updated with three new features, Google announced earlier this week. Among the additions are New customer acquisition goals, new Performance Max insights reports, and a one-click upgrade tool for Smart Shopping. Let’s dig right in and see how these features can help drive your business!

New Customer Acquisition Goals

You can now use your data to help Google identify (and target) new customers with PMax campaigns. This feature should help you identify who’s a new sure, who’s an old one, which will definitely help with the strategy. There are a few options available:

  • Customer Match Lists – When first-party data is uploaded (name, email, phone, country, postal code), Google gives a match rate that shows how many of your customers have a matching Google account that can be used for targeting. Much cooler than third-party cookies, eh?
  • Conversion Tags – using them might help the new feature cut out people that aren’t new
  • Google’s Autodetection Method – Besides the previously seen Google detected purchase conversion tracking in Smart Shopping, Performance Max also has new machine learning models that predict whether a user is a new customer or an existing customer.

Performance Max Insights Reports

Photo source: support.google.com

If you’re looking for more information on campaign performance, you will be pleased with this new feature. There are two new additions to the insights page:

  • Asset Audience Insights – this will tell you how text, images and videos ‘resonate with specific customer segments’. That means you will be able to see what your customers engage more with, with what content.  Using those insights, you can customize your marketing strategy!
  • Diagnostic Insights – these insights will show you all the issues that might prevent your ads from showing. It will also give you some suggestions on how to fix it.

One-click Upgrade Tool For Smart Shopping

This will begin rolling out soon, Google said, and Smart Shopping and Local campaigns will no longer exist. You’ll get notified when the tool becomes available and after you upgrade it, a new Performance Max campaign will be generated and keep the information from previous campaigns.

Here’s how to upgrade:

 

Why Is This Important?

You already know that tracking everything is the key to success. Well, one of the keys. These additional insights will not only help you keep track of your customers’ engagement and preferences, but will help you develop and customize your marketing strategy. Like it or not, Performance Max is alive and kicking and adapting to it sounds like the smartest choice.

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TikTok More Popular Than Google In 2021

12/30/2021

For the first time in the last 20 years, Google wasn’t the most popular web address in a year – the title now belongs to TikTok.

The social video app owned by ByteDance has been a key digital platform for a while now. Gaining popularity during the pandemic, TikTok is now an opinion-maker of its kind and a go-to solution for targeting the younger generation, Gen Z.

According to Cloudfare, TikTok gained (and remained) number one in the global ranking on August 10, 2021. Before that, it was a back and forth battle with Google, but since then, the video app has mostly taken the lead.

Even though Google managed to come first again a few times, it didn’t win for the holidays. On Black Friday, TikTok rose again – a key fact for e-commerce businesses that rely on Google during the holidays shopping spree.

In comparison, TikTok was number seven in ranking after Google, Facebook, Microsoft, Apple, Netflix and Amazon in 2020.

The app now has more than 1 billion monthly active users and doubled down on privacy, ad measurement and commerce, so it isn’t surprising that brands and marketers are getting more comfortable with advertising on it. The fact that the number of consumers exposed to ads nearly doubled, going to 37% this year, also helps.

After managing to surpass the potential ban in the U.S last year, TikTok continued attracting users and gaining more downloads. It became the first non-Facebook mobile app to surpass 3 billion downloads.

While staying in touch with its users and adapting to changes such as the return of longer videos, TikTok might have the potential to become a leader in the advertisement in the future.

The Year’s Winners By Cloudfare

Top 10 — Most popular domains (late) 2021

  1.  TikTok.com
  2. Google.com
  3. Facebook.com
  4. Microsoft.com
  5. Apple.com
  6. Amazon.com
  7. Netflix.com
  8. YouTube.com
  9. Twitter.com
  10. WhatsApp.com

Top 10 — Most popular social media domains (late) 2021

  1. TikTok.com
  2. Facebook.com
  3. YouTube.com
  4. Twitter.com
  5. Instagram.com
  6. Snapchat.com
  7. Reddit.com
  8. Pinterest.com
  9. LinkedIn.com
  10. Quora.com

 

 

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