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Clearing Up Common SEO Misconceptions With New Clients

author image Written by: Content Team           Categories - Digital Marketing

Search Engine OptimizationBecause the world of websites and search engine optimization (SEO) is always changing, and there is a science to what we do, understandably, many of our new clients come onboard with incorrect ideas about how Google and reaching the top of the search results page works. From outdated techniques from earlier times to black-hat hacking and “gaming” the system, people seem to think just about anything will bring top results. Fortunately for you, a full-service digital marketing agency keeps ahead of those changes and knows the best techniques that will bring success to your business. When embarking on a new website and digital marketing campaign, remember, online success is about much more than just the rankings. It’s also about some of these other things: Design It surprises some people to learn that design is important to SEO. But the truth is, even the number-one-ranked search result can lose potential customers if their site isn’t easy to navigate and finding key information is difficult. Typically, visitors should never have to click more than three links between the search engine and the end of the sales funnel. To convert traffic, your website should be designed from a marketing perspective, with clear calls-to-action and a clean appearance and straightforward navigation. Content There was a time when links and keywords were everything, and they are still important. Today however, Google, Yahoo, Bing, and other search engines favour quality over all else, and quality begins with great content. This doesn’t just mean your “about us” page or masthead – you want to offer valuable, optimized content throughout your site, which engages people and encourages them to share and spread the word. Search engines know when good content is being spread organically and this is a big ranking factor. Development Now that you’re ready to create a well-designed site with optimized content to help boost your SEO, you can just hand it off to the specialists, right? Not quite. To do the best job we can, the development process needs to be collaborative. After all, it’s your website, it’s your company, services and/or products, and you know what’s best for it. An effective site that’s complete with an SEO setup and all the specific features that you need does require a back-and-forth process. Client involvement at each stage along the way is critical. With these three points addressed, you might be wondering, “Why is my site not yet ranking on page one of the search engines?” The truth is, the internet is massive, and there are no quick fixes. It takes about four to six weeks for a new website to be indexed by the search engines, and between approximately 90 and 120 days to start ranking.  Gaining organic SEO positions is a long-term strategy, which is why it’s better to begin sooner rather than later. Finally, there are many who believe that once their website has ranked and is getting strong conversion traffic, that their SEO is now complete. But the truth is, it’s only the beginning. This industry never stops changing, and to continue to perform, you’ve got to keep up with it. That may sound daunting, but remember: the digital marketing experts at SEO TWIST are here to help. We know the business, and we stay ahead of the curve by keeping on top of new developments and techniques. We’re here to help your business grow!

Content Team

Google’s Spam Update Has Rolled Out

10/25/2022

Last week, Google announced the October 2022 Spam Update would be rolling out. The update began on October 19th but it took less than 48 hours to complete, Search Engine Land reports. Users didn’t expect such a quick turnaround from a spam update but here we are.

What Is The Update & How Does It Work?

Google’s October 2022 Spam Update is a new search ranking algorithm. This means its impacts will be visible in search results, however you might be impacted too. This spam update was global and affects all languages, Search Engine Land reports.

Google expected the spam update to take up to a week to rollout but it was quicker than most expected. Users can see on Google’s Search Ranking Updates page where the updated was added and listed as complete on October 21st. Google’s spam update is meant to attack harmful stolen content or malicious websites.

Read More: Google Launches October 2022 Spam Update

Here is what Google says about the October 2022 Spam Update:

“While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates. For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.”

Previous Spam Updates

As Google mentions their AI-based spam prevention system, you might be wondering how many spam updates there have been before. And more importantly, what to do if you’re sit has been hit.

When you have a look at Google’s Search Ranking Updates page, users can see that 2021 was a big year for spam updates. The last one rolled out in November 2021 and before that there was a two part update in July.

Read More: Google Offers Insights Into How It Deals With Spam

What Do Users Think About The Update?

Now, you might be wondering what people are saying about the October 2022 Spam update and if many users have been impacted. Here’s what SEO expert Glenn Gabe says about the update and what impacts he sees.

Search Engine Land reports on what users can expect from this update’s impacts.

“Spam updates target specific guideline violations. Google did not say if this was links, content or other forms of spam, but rather just said it is spam-related in general,” says Barry Schwartz. With such a wide gap between spam updates, users could be waiting another year before Google runs one again.

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Smart Campaigns Will Be Gone For Good Soon

07/22/2022

Google began rolling out automatic updates to convert Smart Shopping campaigns to Performance Max – Search Engine Land reports.

For most users, the updates will finish rolling out in two months. They will receive a notification around 2 or 3 weeks before the updates take effect. They will also be notified of the specific date when the campaigns will be converted. However, some Smart Shopping campaigns, like the ones using vehicle ads, will be completed early next year.

Read More: Google Updated Performance Max Campaigns

Don’t Wait For Google

You don’t have to wait for Google to do this for you. Actually, you shouldn’t – take this into your own hands and have more control over the settings of your campaigns.

If you want to update campaigns on your own, because you’re smart, strong, and pretty – you can do that by using the ‘one click’ upgrade tool.

Whether your campaigns are automatically- or self-upgraded with the tool, all the history and learnings from your previous Smart Shopping Campaigns, along with its settings are automatically transferred over to your new Performance Max campaigns.

Read More: Google Performance Max Getting 7 New Updates

New Ad Creation Tools

Google also launched three new ad creation tools which could help drive better results, especially on YouTube:

  • Asset Storage
  • Video Ad Templates
  • Voice-over Audio

These new tools should help advertising teams out there create and collaborate on campaigns without leaving the ads platform.

Read More: Discovery Ad Users Get Four New Features

Read More: Data-driven Attribution Becomes The Default?

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