Looking to revamp your website and play around with a new WordPress theme? Proceed with caution, says Google.
The theme you use has a direct impact on how content elements appear on your site. This includes content that affects SEO, such as:
How pages are interlinked
Page load times
Having a good theme also makes it easier for Google to understand your content.
“It’s easy to consider website themes as just a splash of color on top of a finished structure,” said Mueller. “But there’s so much more involved.”
So, what should you do if you find yourself needing a new theme?
Test it out first to see how the theme affects how content is displayed on your website before pulling the trigger.
Additional recommendations from Mueller include:
Try out different themes on a test website
Block indexing of a test website to ensure that Google doesn’t crawl it by mistake
Review HTML from certain themes