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Big Announcements Made During Google Search On 2021 Event Google Announces Changes to MUM, Shoppable Search Experiences, & More

author image Written by: Nicole McCormick           Categories - In The News

The Google Search On 2021 event is in full swing, and in typical Google fashion, some big announcements were made by the search engine.

For those who are unfamiliar, Google Search On is an annual event hosted by the search engine where big announcements related to the future of search take place.

From changes to the Google Search experience to improvements to MUM, here is a breakdown of some of the biggest announcements to come out of this year’s event.

MUM’s the Word

One of the biggest takeaways from Search On so far is that Google has redesigned Google Search and added some cool new features. These features are designed to enable more natural, intuitive ways to search through “advanced AI systems like MUM.” This includes:

  • Things to know
  • New search refinements
  • Visually browsable result pages
  • And more

MUM will also be used to gain a deeper understanding of videos in Google Search.

Google announced a new MUM-based experience that will be used to recognize related topics in a video, even in cases where a topic is not directly mentioned. This will be launched in English Google search results in the next few weeks.

“Things To Know”

Google is launching a new “Things to Know” feature. Here’s how they explained it:

“When you search for a topic, like acrylic painting, you can see all the different dimensions people typically search for, and find the path that’s right for you.”

Google will use this to come up with additional details and determine the appropriate categories for a topic. When a user clicks on these, Google will show a featured snippet for that option and give them the ability to click on and see more results.

Shoppable Google Search Experience

In the U.S., Google is launching a new “shoppable search experience” that makes it simpler to shop on mobile directly within Search results.

Here is an example of what this will look like: When a user searches for “cropped jackets, a visual feed of jackets in different colours and styles along with information like local shops, style guides, and videos will appear in Search results.

Of course, plenty more announcements were made that we can’t even begin to get into here. For all of the big announcements, check out https://searchon.withgoogle.com/

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

New Video Page Indexing Report Coming To Google

05/13/2022

A new video page indexing report is coming to Google Search Console, Google announced at Google I/O.

You will now be able to see a report which lists all the video pages found by Google when crawling and indexing your site. The report will be in the index section, under ‘video pages’.

Currently, Google Search Console only reports on videos with regard to structured data. If you upload videos to your site and mark them up with structured data, Search Contoroles lets you check if the data is valid and how many impressions a video received.

You will soon be able to check the indexing status of videos and the landing pages they appear on using Search Console.

Read More: Why You Should Create Video Content

Video Page Indexing Report

With the help of this new feature you will be able to:

  • Find out how many video landing pages Google found and how many videos it indexed;
  • Investigate and see if any videos weren’t indexed and why;
  • Use the URLs of the affected video landing pages to resolve problems and validate the fix before initiating re-crawling the URLs that were affected.
Read More: Do You Need A Video Content Strategy?

Why Is This Important?

With video content becoming more and more popular and valuable, it’s crucial to keep track of its progress. This report will help you discover how important your videos are to Google Search. The indexing reports will help you find indexing issues and help you resolve them.

However, you should keep in mind that regardless of how many videos are on a page, Google only indexes one video per page.

Take a look at the discussion on Twitter.

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Google Search Scroll To Text For Sitelinks

04/22/2022

Back in November, Google had started testing the scroll-to-text feature for sitelinks in the Google Search results. Brodie Clark was the first to notice it:

Now, Search Engine Roundtable reports that the feature is fully live on the US desktop search results.

What Is The Scroll To Text Feature?

Using this feature, a user or author can link to a specific part of a page using a text snippet provided in the URL. After the page loads, the browser highlights the text and scrolls it into view. Still, URL hash relies on authors accurately identifying all of the points that might interest a user while annotating their pages.

The feature works on any kind of website and adds a new way for users to get their answers quickly and efficiently, making the whole experience more user-friendly.

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