The Google Search On 2021 event is in full swing, and in typical Google fashion, some big announcements were made by the search engine.
For those who are unfamiliar, Google Search On is an annual event hosted by the search engine where big announcements related to the future of search take place.
From changes to the Google Search experience to improvements to MUM, here is a breakdown of some of the biggest announcements to come out of this year’s event.
MUM’s the Word
One of the biggest takeaways from Search On so far is that Google has redesigned Google Search and added some cool new features. These features are designed to enable more natural, intuitive ways to search through “advanced AI systems like MUM.” This includes:
- Things to know
- New search refinements
- Visually browsable result pages
- And more
MUM will also be used to gain a deeper understanding of videos in Google Search.
Google announced a new MUM-based experience that will be used to recognize related topics in a video, even in cases where a topic is not directly mentioned. This will be launched in English Google search results in the next few weeks.
“Things To Know”
Google is launching a new “Things to Know” feature. Here’s how they explained it:
“When you search for a topic, like acrylic painting, you can see all the different dimensions people typically search for, and find the path that’s right for you.”
Google will use this to come up with additional details and determine the appropriate categories for a topic. When a user clicks on these, Google will show a featured snippet for that option and give them the ability to click on and see more results.
Shoppable Google Search Experience
In the U.S., Google is launching a new “shoppable search experience” that makes it simpler to shop on mobile directly within Search results.
Here is an example of what this will look like: When a user searches for “cropped jackets, a visual feed of jackets in different colours and styles along with information like local shops, style guides, and videos will appear in Search results.
Of course, plenty more announcements were made that we can’t even begin to get into here. For all of the big announcements, check out https://searchon.withgoogle.com/