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How to Become a Social Media Pro: 13 Tips to Boost Your Company’s Social Media Presence

author image Written by: Content Team           Categories - Digital Marketing

social media strategy Social media was once thought to be the next big fad, however, instead of just being the trend “du jour”, it has evolved to the point where it is now completely entrenched in the fabric of our society–and it doesn’t appear that it will decline any time soon. This kind of cultural shift brings us to the question: Is your company socially connected? If so, are you doing it well? Or are your company’s social media profiles just taking up space like an abandoned warehouse? If your answer is the latter, then we need to talk! There are many hurdles to maintaining an active and successful social media presence, and it can be overwhelming. Fortunately, it is achievable with a few well-thought-out changes that will improve your company’s presence and engagement. As social media is a marketing tool, if you’re not using it to your advantage, you might be missing out on an entire target audience, one that you may have not previously considered. First off, do you know if your company has a social media strategy? Are you unsure whether you’re “doing it properly”? Here are 13 tips to boost your company’s social media presence:

Social media: The beginning steps

1) Determine the strength of your company’s current online presence What online presence do you currently have? How many “likes” are on your Facebook page? What’s the count on your Twitter followers? Do you have a LinkedIn company page? How frequently are you using Instagram? Everyone needs to start somewhere. Evaluate and document your company’s social media presence at the beginning so that you have a benchmark to measure against in the future. 2) Discover your social community Do you know your audience? What’s their average age, profession, likes/dislikes? What type of info are they looking for? Once social communityyou understand your social community you’ll be able to create content tailored for this audience. 3) Define your goals and objectives Why are you using social media? What are you hoping to gain? Who are you hoping to attract? Once you determine what your target audience responds to, set clear communication goals to increase engagement. This will help guide your content to be strategic and sharable, which will result in greater success. Your objectives should be SMART–Specific, Measurable, Assignable, Realistic, and Timely. 4) Develop a social media strategy and implement it Once goals are set, what’s your execution strategy? What’s your focus–Improved engagement? More leads? Increased traffic to your website? Now that you’ve done your homework, put it to the test. Produce a social media strategy that’s aligned with your company’s objectives and develop a road map of how your social media strategy will be executed. Prioritize from the top down, and established whether you have the budget and resources to use paid, owned, and earned media to amplify your online presence. 5) Determine how you will measure your efforts Do you know if your social media strategy has been successful? Do you know if you have actually been reaching your target audience? We recommend that you analyze your metrics monthly and create a report to tract your social media progress. Now with a solid social media presence created, you can focus on becoming a social media pro! screen-66617_12806) Encourage and foster discussions within your community Social media requires that your company be social. You don’t talk to yourself without sounding crazy, so why do it online? To keep your audience engaged fill your feed with a mix of diverse content and continually strive for two-way conversations. 7) Don’t shy away from Q&A’s Customers love to offer feedback on products and services when prompted–and more often than not, when they’re not prompted. They’ll throw out questions about your company, and in these situations, you want to be the first to respond. Take a “head first” approach to interacting with your social community and immediately address their questions, concerns and opinions–both positive and negative. 8) Determine a manageable content sharing frequency There is nothing worse than finding an amazing social media site or website that regularly shares content and then out of nowhere, they just stop. It makes you wonder when or if they’ll post again, and consequently, you may start searching their competitor’s websites for similar content. It’s critical that the frequency of engagement be regular and consistent. 9) Give back to your social community in creative ways When someone reaches out to your company through your social media platforms keep in mind that they have chosen to connect with you, from amongst a very large pool of similar companies. Rewarding your online community with contest giveaways and promotions is a smart and easy way to repay and show appreciation for the exposure you’re receiving. 10) Humanize your company. Be authentic. No one likes talking to a robot. Robotic comments and responses tend to be viewed as spam and will result in a loss of engagement from your target audience. Share what’s happening within your company–people will relate and feel they’re getting an inside peek into who you are. 11) Inject some gamification into your company’s social media strategygamification Gamification is the use of game thinking and mechanics in non-game contexts for the purpose of engaging users in problem solving. Since a large online demographic love gaming, gamification can be used to amplify your social media strategy via increased engagement with this large targeted audience. 12) Better manage your unhappy customers Social media is an amazing medium to monitor what people are saying about your company and products. Upset customers can complain outside of work hours and social media can give you direct access to them and publicly diffuse the situation. Of course, the online world isn’t a perfect utopian place, there will always be complainers, especially on review websites. Always remember to be courteous and professional; it can save your reputation. 13) Let your fans help you become better Social media is a wonderful platform where everyone loves to contribute information and ideas. A social media savvy company incorporates its community’s ideas, opinions, and sometimes photos and content into its social media strategy. In conclusion–There are a multitude of creative and engaging tips to boost your company’s social media presence. If you’ve gone beyond these 13 tips we’d love for you to share your ideas with our community! social media

Content Team

Decoding Meta’s Terminology Update

01/23/2023

Meta unveils a subtle yet significant update in the language of performance metrics, with the word “people” being replaced by “Accounts Center accounts” in Ads Manager, Ads Reporting, Ads Help Center, Commerce Insights, and Instagram Insights. This update may have a notable effect on your ad reporting.

In the end, the question of connection is key when considering Meta’s back-end. One could suppose that most user profiles are linked, yet Meta is staying pretty tight-lipped on the precise number of connected accounts. This lack of transparency makes it difficult to decipher the true extent of these statistics.

Read More: You Can Make Money Faster On Facebook

Meta’s Take on Accounts Center

Here’s what Meta had to say about the new update:

“Our calculation methodology for these metrics is not changing. The numbers you see in your reporting are the same as before; the only difference is the name. For example, if a person has one Facebook account and one Instagram account that are linked, they will be counted as one Accounts Center account. However, if those same accounts are not linked, they will be counted as two separate Accounts Center accounts for ads planning and measurement purposes.”

And we’re not the only ones who think so. Social Media expert Andrew Hutchinson ponders the same question, here’s what he has to say.

Read More: Meta Introducing New Monetization Tools For Creators

“The difference here is significant. Ideally, of course, you want to ensure that you understand the unique reach of your ads, and how many people, exactly, are seeing your promotions. But if a lot of the listed profiles are the same person, across the two platforms, that muddies the waters”, reports Hutchinson.

While this update may not alter the method of data collection, and any confusion surrounding it has already been present for a while, it does bring about a new layer of complexity with the updated terminology.

Read More: Facebook Reels Are Getting New Ad Options

What About The Pages?

As you delve deeper into the Accounts Center, it’s worth taking a moment to consider if all of the Pages that you manage are included within your individual Accounts Center.

This update aligns with Meta’s broader effort to streamline the Accounts Center platform, granting users greater control over their preferences across Facebook, Instagram, and Messenger all in one central location.

While the impacts of this update may be minimal, as the methodology behind data calculation remains unchanged, it does raise questions about the nuances of audience reach and the specifics of data counting. A detail worth keeping an eye on.

Read More: Meta: Facebook Reels Have Branded Content Tags
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Instagram Introduces New Tools

01/20/2023

Are you feeling like you’re drowning in a sea of Instagram notifications?

Fear not, my friends! Instagram is coming to the rescue with some awesome new tools to help you take control of your in-app experience. Say goodbye to feeling overwhelmed and hello to a more relaxed and personalized experience on the gram. With these new tools, you’ll be able to take a break when you need it and curate the content that shows up in your feed. So, take a deep breath and let’s dive into these new features!

First things first, have you heard about Instagram’s new ‘Quiet Mode’? It’s a game-changer, trust me! This feature allows you to turn off all notifications, add a ‘Quiet Mode’ notifier to your profile status, and even include an auto-responder on your DMs. You can manually set your Quiet Mode time in the app and let your contacts know that you’re taking a break.

This is super useful for teens who might want to take some time for themselves, or for those who want to focus at night while studying or during school. Once you turn off Quiet Mode, Instagram will show you a quick summary of notifications so you don’t miss anything important. It’s like hitting the “mute” button on the world and taking a break, without missing anything important.

Read More: Instagram’s New Update For Transparency

What Quiet Mode?

Here’s the thing, Instagram is smart. It’s not just a social media app, it’s a friend that looks out for you. That’s why Instagram is specifically prompting teens to use Quiet Mode if it detects that they’re spending a significant amount of time on the app late at night.

We all know how easy it can be for teens to get caught up in the FOMO trap and feel like they have to be online all the time, but it’s important for them to take breaks and give their brains some rest. The new prompts and notifications will help them think about this, and also make users feel more comfortable, knowing that their friends won’t feel like they’re being ignored when they take a break. It’s like having a friend that reminds you to take a break, and also let’s your friends know that you’re just taking a break, not ignoring them.

Good news, everyone! Quiet Mode is now available to all users in the US, UK, Ireland, Canada, Australia, and New Zealand, with more regions coming soon. So, next time you feel like you need a break, just turn on Quiet Mode and take some time for yourself. No more feeling guilty for taking a break, just hit the “Quiet Mode” button and you’re all set.

Now, let’s talk about the new self-moderation tools that Instagram is introducing. You know when you’re scrolling through your feed and you see a post that you’re just not feeling? Well, Instagram has got you covered. One of the most exciting features is the ability to hide recommended posts in the app based on keywords.

Read More: Instagram DMs: Facilitating In-App Interactions

You can add words, emojis or hashtags that you want to avoid and Instagram will no longer recommend content with those words in the caption or the hashtag. This way, you’ll be able to train the algorithm to your preferences and improve your Instagram experience. It’s like having a magic wand to make the content you see on your feed more relevant and enjoyable to you.

Instagram is always looking for ways to make your experience on the app better, and one of the newest features is the ability to hide multiple posts at once within Explore that you aren’t interested in. It’s super simple, all you have to do is tap the ‘Hide more’ prompt on the initial alert, and you’ll have the option to add a selection of posts that you don’t want to see. This way, Instagram will better understand your content preferences and show you more of what you like. It’s like having a personal butler for your feed, only showing you the content you want to see.

Leveling Up

It’s worth mentioning that Instagram plans to double the amount of recommended posts in user feeds by the end of 2023, with more than 15% of content displayed to Instagram users now coming from its AI recommendation tools. As this happens, it’s inevitable that the algorithm will make some mistakes, but with these new self-moderation tools, you’ll have more ways to train the algorithm to your preferences, and significantly improve your Instagram experience.

Read More: Instagram’s Professional Users’ New Scheduling Tools

Think of it like having a personal trainer for your feed, it’s going to get better and better with every “like” and “hide” you do.

Finally, Instagram is being a good digital parent, by adding a new element within its Family Center that will enable parents to better monitor their kids’ privacy and account settings. This way, parents will be able to see their teen’s Instagram settings, including privacy and account settings, and will receive a notification if their teen updates a setting.

This is a great way for parents to have more control over their kids’ online activity and ensure their safety. It’s like having a digital nanny that keeps an eye on your kid’s online activity and keeps you informed.

All in all, these new features are designed to give us more control over our Instagram experience and make it more enjoyable. It’s like having a personal assistant for your Instagram experience, making sure that you’re only seeing what you want to see, and that your friends know when you’re taking a break.

With these new tools, Instagram is taking a step forward to make our social media experience better and more enjoyable.

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