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5 Misconceptions about SEO Ranking You Should Avoid

author image Written by: Content Team           Categories - SEO Tips

5 Misconceptions about SEO Ranking You Should Avoid
5 Misconceptions about SEO Ranking You Should Avoid
SEO and search rankings are a constantly evolving science. The things that would have landed your business on the top of search engine results pages (SERPs) a few years ago won’t do the same today, as search engines like Google become more advanced and efficient at their jobs. Whether they have simply become outdated over time or have always been the stuff of myths, these five misconceptions can all hurt your digital marketing strategy and lower your SEO rankings. “Keywords and linking are more important than content.” There was a time when spamming yourself with links and keyword-stuffing (just throwing in keywords haphazardly) would help you rank higher in SERPs. But search engines are more intelligent today, and people are becoming increasingly likely to enter questions as their search queries instead of keywords. The most important thing is that your website offers unique, high-quality content. Keywords and links are still important, however, so make sure to balance both. “Results will be immediate/SEO will eventually be over and done with.” Never trust a “quick fix” when it comes to promoting your business. Chances are, if someone offers you immediate results, they are likely using “black hat” SEO techniques to boost your rankings, and modern search engines will likely penalize you for this. SEO is an on-going process that takes time, fine-tuning, and is never really complete. As long as search trends continue to change, you will always need effective SEO to make sure you continue to rank on SERPs. “We can make the website now – we’ll focus on the SEO later.” SEO is an important part of any digital marketing strategy. When your business builds its website, you should do so with keywords in mind. If you’ve already built all of your content and then you try to integrate SEO later on, you can end up with keyword-stuffing, and that is never a good thing. “Stocking up on extra pages and domains will increase our SEO rankings.” Again, this is an old black hat trick to boost SEO rankings. Creating extra pages on or off of your domain – referred to as doorway pages – to increase the number of indexed search results used to work for any website dastardly enough to use this underhanded trick. But thanks to Google’s recent doorway page penalty algorithm, this cheat is off the table, which clears up SERPs for websites that offer quality of content over quantity of pages. “Anyone can do effective SEO.” This one is sort of true, in the same way that anyone can pick up a guitar and learn to play a song – but not everyone is destined to be Jimi Hendrix. While a dozen hours of searches and reading can teach you a thing or two about SEO, nothing beats the experience of professionals. If you want to achieve high SEO rankings month after month, your best bet is a digital marketing agency that has the tools necessary to help grow your business on multiple fronts with a coordinated strategy that perfectly addresses your specific needs.

Content Team

Google Rolls Out Black Friday, Cyber Monday Ad Units

11/22/2018

Limited-Time Ads Units Focus on Biggest Shopping Weekend in North America

Just in time for Black Friday and Cyber Monday, Google has rolled out an experimental ad format to help advertisers promote their sales and deals. As Black Friday and Cyber Monday are widely considered some of the biggest shopping events in North America, it makes sense that Google would want to support advertisers looking to take advantage of curious shoppers in the online market. According to Google, 100% of searches for “Black Friday” occurred between November 19 and 25 in 2017. This promotion extension is an opportunity to increase your brand’s availability in this highly competitive window of time.

Limited-Time Availability

Running from November 15 to 27, this ad format is a simple promotion extension in Google Ads that targets specific keywords and keyword variations:

  • “black friday deals”
  • “black friday <product name> deals”
  • “black friday <company name> deals”
  • “cyber monday deals” and variants
  • Variations of the above

These ads, as usual, will show at the top of a search results page, but the unique promotion extension adds special offers to the main ad. Check out an example we found below: An example of Google Ads' Black Friday extension. As you can see, the ad shows off some of the top deals available online at the moment, including the discount and a bit of additional information for availability.

Who Can Use These Ads? How Do You Get Started?

These ads and promotion extensions are available to all English-speaking AdWords users and advertisers, but that doesn’t guarantee your promotion will show up in the list. The first step is to add promotion extensions to the Google Ads interface. Next, you can create ad groups to target Black Friday and/or Cyber Monday keywords, and then write your ad copy. Keep in mind your ad copy is the biggest determinant in whether your ads and promotions are shown off! Interested in learning more about PPC, AdWords, and other advertising options? Start here: https://creativetrnd.com/digital-marketing/get-impressive-results-with-ppc-website-marketing/ https://creativetrnd.com/blog/ppc-ads-vs-content-marketing-better/

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How Embracing Competition Can Help Your Business

03/05/2018

A Web Marketing Company Offers a Different Approach to Dealing with Your Online Competitors

Competition is a necessary evil in any market you are either entering or trying to create. Competitors push you to be better, help validate and educate the market you are trying to address, and if you pay close attention, can drive you to focus on addressing the real problems you are trying to solve,” – Ben Sardella on how to approach competition. If you have competition, that’s a good sign. Competition means there’s a market for your product or service. People want or need what you have to offer. And whether you realize it or not, your competition can help your business in many ways.

Do your Research
Competition motivates you to educate and challenge yourself to do better so you can stay ahead of the game. You should always aim to be different or gain an edge over your competition so you can set yourself apart from the “other guys.” Sure, it’s important to find out what makes your competition so attractive to customers, but avoid copying them. Use your knowledge, expertise, and research to understand who they are, what they’re doing, and how you can improve your own business to be better and more successful than they are. With the help from a web marketing company, you can gain a better understanding of what you’re up against with through competitive research analysis. This research includes what’s available on the market, what has failed and why, and what the market is demanding. You can then use that information to strengthen your brand and help your business stand out from your competition. Another angle to look at is the alternative products people are choosing and how you can make your product or service better than the alternative. If your competition has something that’s making them more appealing to consumers, find a way to match that thing and then make it even better. Don’t try to keep up with offering everything your competitors offer—instead, focus on your unique products or services and how you can make them the best on the market. Use competitive research to develop strategies that will help you maintain the needs of your current customers and attract new ones. An impartial third party should perform the research and data analysis to ensure you gather completely unbiased information to better help you strategize your next steps. With this help, you’ll make better decisions for your business using results, recommendations, and insights from an impartial third-party without letting your biases get in the way of success.

Competitive Research

Here are some strategies digital marketing companies use to conduct competitive research:

It’s More than Just a Google Search

Sure, searching for your competition on Google is a good first step to discovering what they’re all about, but that’s just the tip of the iceberg. There are other online tools available to give you an in-depth look at the competition. The tools help to:

  • Research the keywords and AdWords your competitors are buying;
  • Discover and examine trends, user behaviour, and make comparisons with other companies using Google Trends; and,
  • Set up Google Alerts for your competitors and yourself to see what they’re up to and if anyone is talking about you.

Check Out Industry ReportsGet the help from a web marketing company to better utilize industry reports.

These reports use research and studies to find out who your competitors are in your industry, along with trends in the industry, and unmet market needs that you can try to appeal to. A web marketing company may also use additional resources, such as software, to find more information on your competitors.

Social Media Monitoring

Looking at your competitors’ social media accounts can reveal some useful information about them, such as public interactions and sentiments. If you find that your competition isn’t using social media (this automatically puts you a step above them), sign up for their newsletter and check out online reviews to see what they’re up to, what events they may be attending, what type of promotions they are advertising and news about new products and services they offer.

Interact with Your Customers

When you attract a new customer, ask them what product or service they used before and why they chose you instead. You should also reach out to customers who stopped using your business and opted for your competition to discover ways you can improve. By understanding why they made the switch, you can improve your products and services to appeal to the needs of your customers and attract new ones.

Attend Industry Trade Shows & Conferences

Learn about your competitors and what they’re offering directly by interacting with them and visiting their booths at these conventions. Consider joining an industry association to have more opportunities to interact with competitors face-to-face.

Talk to Your Suppliers

If you share suppliers with competitors, ask simple questions to find out what they’re ordering—i.e., how many units of a certain product have they pre-ordered for next month. Along with finding out what they’re ordering, you may also discover new products your supplier is bringing in.

Keep an Eye on Who They’re Hiring

Check their online job postings for clues on the types of positions they’re trying to fill. Job descriptions can provide insight into the technologies they use and the projects they may be working on, such as new products or services.

Get your competitive checklist together!Send Out Surveys

Sending out surveys to your competitors is another part of competitive research that is best left to a third-party. Answers to these surveys can provide key information, such as competitor prices, response times, and insight into how you can differentiate your sales process.

Call Them

Lastly, once you have a clear idea of who your competitors are, you can have a third-party call them and ask questions about their business. Chances are, you can get all the information you need in a phone call. A third-party company can help your business strategies by discreetly gathering unbiased information about your customers and competition. Remember, competition is a positive thing, so embrace it. Use competition as a motivator to stay ahead of the fast-paced digital market with the help of competitive research strategies from a web marketing company.

Become the greatest!

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