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4 Ways Social Media Marketing Can Help Power Your SEO Rankings

author image Written by: Content Team           Categories - SEO Tips

SEOThere’s been much discussion around the impact of social signals on search engine results. One thing’s for certain–Every social media platform that your business is represented on, where you regularly engage and interact with your target audience, can have a positive impact on your company’s ranking on the search engine results page (SERP) and for your organic SEO. In fact, social media marketing should be part of your company’s comprehensive digital marketing strategy as it can positively influence your rankings, in the following 4 ways:

1. Social Sites Can Be a Source of Website Traffic

It’s proven that timely, relevant content on your social media sites drives engagement and fuels conversation around your brand and business. Interesting social content gets “liked”, commented on, and most importantly–shared! This sharing may be within other social sites, via email, in an online presentation, or used in other website content. Popularity and buzz around your brand fuels interest and drives traffic to your website. Those that visit your site clearly have an expressed interest, and for that reason they’ll likely spend more time browsing rather than be an “accidental” visitor. A popular company or brand that’s the subject of social discussion, that has many external links back to its website, and consequently, a lot of traffic, is likely to rank more favourably in organized searches.

2. The Nature of Social Content Triggers Interest

Social media marketing makes great use of multimedia, such as videos, images and infographics, to quickly and effectively engage an audience. The content is delivered in an easy to digest format and resonates with audiences more so than plain text, thereby making this type of media easy to share, repost, or re-tweet. Each interaction with your company via social media channels sparks interest in your company and increases the probability of users clicking on the direct links back to your website. Increasing your overall shares generates more search traffic.

3. Opportunities to Engage in Trending Discussions

Social media is a terrific platform to spark conversations with targeted audiences, and the potential reach is vast. You can start by asking questions and engaging your audience in discussions around trending topics, and using hashtags as a strategy to interact with sizeable (and new) audiences. Trending topics generate a lot of buzz, and being involved means that your brand is gaining exposure. When participants share your posts and tweets, not only is your message getting out there, but your company’s popularity and relevance in relation to that topic is also growing. When those same topics are typed in search engines, you’ll likely appear. Increased awareness of your brand does great things for your SEO rankings.social media marketing

4. Social Media Engagement Leads to Quicker Indexing of Content

If a higher ranking on the SERP is your objective, then having highly relevant, original, and interesting content, both on your website and social media sites is a must. Social media may help your organic SEO results because content that’s shared on your social sites–especially on Google’s very own social network, Google+ –can result in this content being indexed in the search engines more quickly. Social media marketing plays an important role in fueling your presence on organic search. If your business is considering a comprehensive digital strategy that will help boost your company or brand’s popularity and position on the SERPs, then you should consider this quote by Sonia Simone, co-founder and Chief Content Officer of Copyblogger: “Google is like a mean high school girl” – you can’t just approach her and assume she will let you sit at the head of her lunch table… those in her circle must “like” you first.

Content Team

New Video Page Indexing Report Coming To Google

05/13/2022

A new video page indexing report is coming to Google Search Console, Google announced at Google I/O.

You will now be able to see a report which lists all the video pages found by Google when crawling and indexing your site. The report will be in the index section, under ‘video pages’.

Currently, Google Search Console only reports on videos with regard to structured data. If you upload videos to your site and mark them up with structured data, Search Contoroles lets you check if the data is valid and how many impressions a video received.

You will soon be able to check the indexing status of videos and the landing pages they appear on using Search Console.

Read More: Why You Should Create Video Content

Video Page Indexing Report

With the help of this new feature you will be able to:

  • Find out how many video landing pages Google found and how many videos it indexed;
  • Investigate and see if any videos weren’t indexed and why;
  • Use the URLs of the affected video landing pages to resolve problems and validate the fix before initiating re-crawling the URLs that were affected.
Read More: Do You Need A Video Content Strategy?

Why Is This Important?

With video content becoming more and more popular and valuable, it’s crucial to keep track of its progress. This report will help you discover how important your videos are to Google Search. The indexing reports will help you find indexing issues and help you resolve them.

However, you should keep in mind that regardless of how many videos are on a page, Google only indexes one video per page.

Take a look at the discussion on Twitter.

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Short Videos Overtaking Search

05/06/2022

It seems like Google is favouring Short Videos over Web stories lately. Glen Gabe and Brodie Clark noticed Google showing more short videos on mobile search, so there might be a chance for Short Videos to totally replace the Web stories. This might be a good time for you to think about whether it’s worth investing in those anymore.

Short videos were first introduced in November 2020 and started adding video content not only from YouTube, but Instagram, TikTok, and Facebook videos too.

The concept of web stories has been around since the beginning of 2018, but was originally known as AMP Stories, then Visual Stories, and is now officially named Web stories. Just recently, you could have noticed Web Stories showing for competitive key phrases.

 

Google has been testing the implementation of short videos in SERPs for a while now. They explained that by saying how this clear and concise format is great for satisfying specific queries.

As explained by Google Product Manager Danielle Marshak, who oversees videos in search results, a short video is a video that is less than five minutes long and recorded in a vertical aspect ratio. As long as it doesn’t require an app, but can be accessed through an URL, video content is being crawled into and indexed just like any other content.

And this format, it’s really cool because as I mentioned, it is very concise. You can get a lot of information in a short period of time, and you can also get a lot of different views and perspectives…

So we think this kind of content could be useful for a lot of different types of search queries, and we’ve been experimenting with how to show it to users more often. – she had said before.

Looks like Google wants to make everyone happy by offering different options that should help you get specific information in the format that you like the most. And we’re here for it.

 

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