Written by: Content Team Categories - Why blogging is a highly effective tool to boost your digital marketing game…as illustrated by some of your favourite TV characters!
Welcome to our blog, a magical place where we share our ideas and thoughts about digital marketing with the online world. We make concerted efforts to regularly update our blog with information that our clients, potential clients, and people simply browsing the web can actually put to use for their own businesses. Why is blogging such a huge part of what we do? And why bother spending the time trying to teach people about digital marketing? The better question is, why should you do the same?
KEEPING THINGS FRESH
Search engines will reward you handsomely if you consistently update your website with new and highly relevant content. You gotta keep things fresher than the Fresh Prince of Bel-Air if you want to rank!
PROVIDING VALUE TO YOUR CUSTOMERS
Speaking of providing value, blogging is a sure-fire way to help connect with people visiting your website and giving them useful and actionable information. Imagine that you’re running a successful local bakery and you decide that you want to do a little extra for your customers. You start writing short blog posts on how to bake special recipes, tips on designing cupcakes, and more. But wait! A magician never reveals their tricks; why would I give away this knowledge for free? Well, here’s the thing, your customers will appreciate that you’re taking the time to offer them tips and tricks on how to bake cupcakes, which only strengthens your image in the eyes of the public. The fact that they are on your website in the first place indicates that they are probably willing to buy cupcakes rather than bake something themselves anyway. Sure, some might attempt it, but that should be fine because the intention is to help someone. In the end, you are the expert, the Grand Cupcake Master so to speak, and customers know that.
STRENGTHENING YOUR BRAND
In addition to providing value to your customers and potential new customers, writing accurate, relevant, and interesting content strengthens your credibility, trustworthiness and brand’s image. When your website is being updated consistently, it demonstrates that you are putting a real effort into your business and that you genuinely care about its success, as well as your customers. Let’s say you’re browsing for a good computer repair company and decide to compare two of the top search results. Both websites look great, offer pretty much the same services, have the same prices, but one of them regularly updates their blog with useful tips on maintaining your computer while the other doesn’t. Which company would you trust more? Think of your business and brand as a living, breathing person. The content on your website determines your brand’s “voice” and “personality”. What kind of impression do you want to project onto the world?
DRIVING TRAFFIC TO YOUR WEBSITE
More links on your website = more chances for your site to be found online = more traffic = more leads = more sales. To clarify, more visits to your site doesn’t always equal more sales, but if you are posting blogs that are relevant to your audience, conducive to informing them and answer questions they may have, chances are they are visitors you want to convert into paying customers.
In Conclusion…
As you’ve probably noticed, these reasons for why you should blog all overlap and complement each other. You really can’t have one without another. Many of our clients see the value of blogging for their digital marketing strategy, but simply lack the time or internal resources to write content on a consistent basis. There are some people that just don’t like to write or aren’t good at it. There’s nothing wrong with this, everyone has their strengths and preferences. This is why our clients come to us for our expertise in creating content and maintaining their blogs. And judging from the regular analyses of our clients’ search engine rankings, it works!
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