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4 Digital Marketing Stats and the Lessons We Can Learn From Them

author image Written by: Content Team           Categories - Digital Marketing, Video Marketing

Gain Insight into How You Can Improve Your Website’s Marketing Strategy

digital marketing One reason why we love digital marketing is that it is always changing, and as a result, it never ceases to keep us on our toes. That’s what’s so exciting about it; we absolutely love the challenge! We’ve searched high and low for some insightful digital marketing statistics in the past year that we thought would help you get a better understanding about how to fortify your marketing efforts. After scouring the web… Ok, well, actually it didn’t take us too long to find these stats, but that’s the beauty of digital marketing, the ease with which one can access interesting and engaging content! Here’s what we discovered:

1. NATIVE FACEBOOK VIDEOS ACCOUNT FOR 80% OF CONSUMER INTERACTIONS1

website marketingWhen it comes to social platform video content, videos uploaded directly onto Facebook beat out links to videos on sites like YouTube or Vimeo. This staggering difference cannot be ignored. If you are an avid Facebook user and you follow brands or celebrities, you can see for yourself how much engagement a video can get. Obviously, it is a somewhat surprising fact considering YouTube is the Goliath of user-generated video content and video sharing. According to WestJet’s media advisor, the main advantage that Facebook has in this respect is that almost everyone has an account, whereas not everyone is logged into their YouTube account. While Facebook videos cannot even come close to other video-sharing platforms overall, it is clear that when it comes to inspiring people to make a purchase, Facebook videos are the way to go…at least for now. Who knows when another company will enter in the fray to disrupt how businesses execute their video marketing strategies? Regardless of what the future holds, it doesn’t look like native Facebook videos are going anywhere anytime soon. In fact, since we started enhancing our digital marketing strategy by shooting awesome videos and promoting them, we’ve seen for ourselves just how valuable they can be in increasing audience interaction and brand awareness.

2. 70% OF MARKETERS PLANNED TO INCREASE SOCIAL MEDIA ADVERTISING FOR 20152

digital marketingSalesforce conducted a survey of 5,000 marketers across different industries at the end of 2014 and they found that of those questioned, 70% of them said that they would increase social media advertising for this year. This included mobile ads on the biggest platforms such as Facebook, Twitter, Instagram and even Snapchat. The study even showed that 38% of marketers would shift spending from traditional marketing to digital marketing. For 66% of them, social media is core to their business. We cannot stress the importance of social media enough. We’ve have worked with a lot of clients who have proclaimed themselves to be internet-challenged, but despite this, they still understand the importance of paid social media advertising when it comes to making their website marketing efforts more robust. And that’s where we came in. We were able to help them increase their presence on these platforms. It is important to note that for the best results, paid advertising must be done in conjunction with gaining traction organically.

3. MARKETERS WHO HAVE PRIORITIZED BLOGGING ARE 13 TIMES MORE LIKELY TO ENJOY POSITIVE ROI3

website marketingOh, how true this is. As we’ve seen with our clients, blogging has a huge impact on SEO, which in turn positively affects ROI. They give you the opportunity to create unique content on a consistent basis. While short-form content is more popular than ever thanks to the colossal growth of social media platforms, search engines still favour long-form content. This is not to say social signals isn’t important for SEO, it is actually quite the opposite. Bear in mind, blogging for the sake of blogging won’t do anything for your website marketing efforts. You have to produce blogs that are easy to read and contain relevant and useful information to the intended audience. Of course, these factors will vary depending on the type of business you run and the demographic you are targeting. Blogging must be done regularly to be effective. And including relevant keywords in the blog is absolutely imperative. Want to rise up in SEO rankings? It’s time to blog your heart out. You might be thinking, “I don’t have time to blog!” or, “I’m not a good writer!” Worry not; we have a dedicated content management team that can take care of all that wordsmith wizardry for you.

4. 37% OF USERS ARE MORE LIKELY TO PURCHASE ON A MOBILE-OPTIMIZED SITE4

digital marketingMobile, mobile, mobile…we can’t get enough of it! We develop mobile-friendly websites for pretty much all of our clients that we help because this helps tremendously for your website marketing. Not only does Google rank these websites more favourably, it makes transitioning from desktop to mobile a lot smoother for the user. Now that the majority of people consume more digital media on mobile devices rather than desktops, there is no reason for your website not to have a mobile version. If your website has an ecommerce element to it, make sure that it is well-translated onto the mobile version of your site. The last thing you want is for a user to get frustrated and leave the page. Even if you don’t run an ecommerce business (e.g. a dental clinic), you still need to address the needs of mobile users. Here’s a thought: Many, many smartphone users are guilty of bringing their device with them when they go to the bathroom. It doesn’t really paint a pretty picture but it has become the norm. We point this out simply because it demonstrates just how attached we are to our phones. This is how we get our news, interact with friends and family, find our next date, and of course, shop.

In Conclusion…

Alas, there are a ton of digital marketing stats that we can pull from the web and we’d have no problem spending days discussing each one. But the ones chosen here are just as useful as any other in shedding more light on how you can take your online presence to the next level. Use this as a preliminary guide, and you’re off on the right foot!

SOURCES

1) Digiday 2) Adweek 3) HubSpot 4) Salesforce

Content Team

Google Pulling Back Ad Restrictions For YouTube

06/14/2022

Google announced that they are lifting some restrictions on YouTube mastheads ads. That means that advertisers who have been limited with their ad publishing until now, can finally publish ads in the following categories:

  • Sports betting (US Only)
  • Alcohol (where legal)
  • Prescription drugs (US, CA, NZ)

Categories for election and political ads, as well as non-sports gambling, remain restricted.

“We’re constantly reviewing our ad requirements to improve our products and services. Given the evolving regulatory landscape for sports betting and following our successful implementation of our new “per market” YouTube masthead format, we believe that this decision balances the needs of advertisers and consumers.” -Google’s spokesperson said.

YouTube mastheads are the ads that users see at the top of the YouTube homepage. Since it’s the most prominent placement, the ads there must comply with all Google Ads policies and YouTube ad requirements.

However, the masthead ad content requirements are much more restrictive than the ad requirements on other platforms. So, even if an ad has been denied for the masthead placement, it can still run somewhere else on Google.

Read More: Users Can Limit Three More Types Of Ads On Youtube

Ad Requirements for YouTube

As mentioned, ad content must comply with certain requirements. Here’s what ad content is prohibited on YouTube:

  • Exaggerated or inaccurate claims – exaggerated or false claims for a product or a service that misleads people
  • Offensive language – obscene or offensive language, derogatory language that incites hatred, discrimination, racism
  • Negative events and imagery – mentally distressing, disturbing, scary content, death, decay, etc. This also means no videos of people weeping at funerals, excessively gory content, dangerous challenges, etc. There are exceptions for movies, TV shows, news channels, etc.
  • Improper content – focusing on specific body parts or health conditions, nudity, racy and sexually suggestive topics. There are some limitations to ads for weight loss, hair loss, skin conditions, swimwear, etc.
Read more: YouTube Launches ‘Search Insights’

Why Is This Important?

Masthead ads are one of many YouTube and Google advertising formats and only a small portion of YouTube’s daily ad impressions. All of the previously restricted categories above can now select that placement for their ads, giving them more choice and options for their ads.

Read More: Should You Create Video Content?
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Instagram Updating Its Ranking Algorithm 

04/21/2022

Instagram chief Adam Mosseri announced that Instagram is adding a few changes in order to put more focus on creators and the credit they get. One of the mentioned changes is updating its ranking algorithm with the goal to put more focus on original work. Judging by the number of copy-paste posts we’ve seen so far, this update should have been made a long time ago.

 

Read More: Instagram’s Main Feed Going Full Screen

Making Sure The Credit Goes To Those Who Deserve It

Instagram announced the following changes:

  • Product Tags – it will now be available to everyone. So, no matter who you are, you will be able to tag products and drive traffic and attention to a business, creator or a company that they like.
  • Enhanced People Tags – now, you can add a category for yourself (into profile, edit profile) which will show up when you are tagged in a photo or a video. This makes sure you have your identity be what you want it to be, and credited according to your wishes.
  • Ranking – people that actually created something from scratch should be more credited for that, so the algorithm will focus more on that kind of content.

“We are going to do more to try and value original content more, particularly compared to reposted content. So, more to come there as well.” – said Mosseri in the announcement.

But, what does it exactly mean? As mentioned in SocialMediaToday, the changes in ranking are not that well explained and it’s not clear if any penalization will happen.

What Will Affect The Ranking?

The Twitter community did have some questions regarding the originality of content and asked about editing outside of the app. If you remember, Instagram started down-ranking content that was re-shared from other apps. So, if you will be re-posting your TikTok with a watermark on it, your content will still be penalized. However, if you only edited it off the Instagram app, that shouldn’t be a problem and won’t affect your rank.

Still, Mosseri admits that Instagram can’t know for sure if a content piece is an original or not. They only build classifiers that will show how likely something is to be an original, but they can never know for sure. It’s still a work in progress.

Posting History Is Also A Factor

Content aggregators are the focus of this update, and Instagram will be able to determine this with the account’s posting history. Instagram is more likely to detect that an account is an aggregator if it re-posts a lot of content from other accounts.” So if you’re re-posting a lot of content from other accounts, you’ll likely see a drop in reach.

The main goal of the whole update is, as we mentioned, to give more credit to original creators, but the system is not yet perfect. However, Mosseri said that Instagram will continue to improve its detection features over time to better distinguish where the content comes from and who posts original content, to promote the real creators and reduce the influence of big farm accounts.

It looks like it’s time to say goodbye to reposting trending memes in order to boost engagement.

 

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