Gain Insight into How You Can Improve Your Website’s Marketing Strategy
One reason why we love digital marketing is that it is always changing, and as a result, it never ceases to keep us on our toes. That’s what’s so exciting about it; we absolutely love the challenge! We’ve searched high and low for some insightful digital marketing statistics in the past year that we thought would help you get a better understanding about how to fortify your marketing efforts. After scouring the web… Ok, well, actually it didn’t take us too long to find these stats, but that’s the beauty of digital marketing, the ease with which one can access interesting and engaging content! Here’s what we discovered:
1. NATIVE FACEBOOK VIDEOS ACCOUNT FOR 80% OF CONSUMER INTERACTIONS1
When it comes to social platform video content, videos uploaded directly onto Facebook beat out links to videos on sites like YouTube or Vimeo. This staggering difference cannot be ignored. If you are an avid Facebook user and you follow brands or celebrities, you can see for yourself how much engagement a video can get. Obviously, it is a somewhat surprising fact considering YouTube is the Goliath of user-generated video content and video sharing. According to WestJet’s media advisor, the main advantage that Facebook has in this respect is that almost everyone has an account, whereas not everyone is logged into their YouTube account. While Facebook videos cannot even come close to other video-sharing platforms overall, it is clear that when it comes to inspiring people to make a purchase, Facebook videos are the way to go…at least for now. Who knows when another company will enter in the fray to disrupt how businesses execute their video marketing strategies? Regardless of what the future holds, it doesn’t look like native Facebook videos are going anywhere anytime soon. In fact, since we started enhancing our digital marketing strategy by shooting awesome videos and promoting them, we’ve seen for ourselves just how valuable they can be in increasing audience interaction and brand awareness.
2. 70% OF MARKETERS PLANNED TO INCREASE SOCIAL MEDIA ADVERTISING FOR 20152
Salesforce conducted a survey of 5,000 marketers across different industries at the end of 2014 and they found that of those questioned, 70% of them said that they would increase social media advertising for this year. This included mobile ads on the biggest platforms such as Facebook, Twitter, Instagram and even Snapchat. The study even showed that 38% of marketers would shift spending from traditional marketing to digital marketing. For 66% of them, social media is core to their business. We cannot stress the importance of social media enough. We’ve have worked with a lot of clients who have proclaimed themselves to be internet-challenged, but despite this, they still understand the importance of paid social media advertising when it comes to making their website marketing efforts more robust. And that’s where we came in. We were able to help them increase their presence on these platforms. It is important to note that for the best results, paid advertising must be done in conjunction with gaining traction organically.
3. MARKETERS WHO HAVE PRIORITIZED BLOGGING ARE 13 TIMES MORE LIKELY TO ENJOY POSITIVE ROI3
Oh, how true this is. As we’ve seen with our clients, blogging has a huge impact on SEO, which in turn positively affects ROI. They give you the opportunity to create unique content on a consistent basis. While short-form content is more popular than ever thanks to the colossal growth of social media platforms, search engines still favour long-form content. This is not to say social signals isn’t important for SEO, it is actually quite the opposite. Bear in mind, blogging for the sake of blogging won’t do anything for your website marketing efforts. You have to produce blogs that are easy to read and contain relevant and useful information to the intended audience. Of course, these factors will vary depending on the type of business you run and the demographic you are targeting. Blogging must be done regularly to be effective. And including relevant keywords in the blog is absolutely imperative. Want to rise up in SEO rankings? It’s time to blog your heart out. You might be thinking, “I don’t have time to blog!” or, “I’m not a good writer!” Worry not; we have a dedicated content management team that can take care of all that wordsmith wizardry for you.
4. 37% OF USERS ARE MORE LIKELY TO PURCHASE ON A MOBILE-OPTIMIZED SITE4
Mobile, mobile, mobile…we can’t get enough of it! We develop mobile-friendly websites for pretty much all of our clients that we help because this helps tremendously for your website marketing. Not only does Google rank these websites more favourably, it makes transitioning from desktop to mobile a lot smoother for the user. Now that the majority of people consume more digital media on mobile devices rather than desktops, there is no reason for your website not to have a mobile version. If your website has an ecommerce element to it, make sure that it is well-translated onto the mobile version of your site. The last thing you want is for a user to get frustrated and leave the page. Even if you don’t run an ecommerce business (e.g. a dental clinic), you still need to address the needs of mobile users. Here’s a thought: Many, many smartphone users are guilty of bringing their device with them when they go to the bathroom. It doesn’t really paint a pretty picture but it has become the norm. We point this out simply because it demonstrates just how attached we are to our phones. This is how we get our news, interact with friends and family, find our next date, and of course, shop.
Alas, there are a ton of digital marketing stats that we can pull from the web and we’d have no problem spending days discussing each one. But the ones chosen here are just as useful as any other in shedding more light on how you can take your online presence to the next level. Use this as a preliminary guide, and you’re off on the right foot!