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3 Basic Tips to Avoid the next Google Penguin Slap

author image Written by: Content Team           Categories - SEO Tips

Illustration10 Undoubtedly, by now you’ve heard that another Google algorithm updated was released, and it goes by the cute name “Penguin”. Who would have thought that an adorable, flightless penguin could have a damaging impact on some companies search engine rankings? Like many, you’re probably wondering what is Penguin exactly, how could it affect my website, and what can I do to counter its impact? google penguinGoogle Penguin was officially released “into the wild” on April 24, 2012, after Google decided to start downranking websites that deliberately manipulated the search engines to gain higher positions on the search engine results (SERPs) page. Since that time there have been six updates, the most recent on October 21, 2014.  Those websites negatively affected were using techniques to achieve higher rankings, such as creating excessive backlinks, creating doorway pages, using too many ads, or too little above-the-fold content, amongst other factors. It’s important to keep in mind that the overall objective of Penguin, and all Google algorithm updates, is to give priority and higher rankings to legitimate, high quality websites that have content that closely relates to the topic at hand. The principal goal is to make Google a more accurate search engine so that users are given relevant results they’re looking for. Now that you understand the importance of this update, here are some great Search Engine Optimization (SEO) tips to help you prove to Google that you’re a legitimate, authentic company that has accurate, relevant information to share with your target audience. Consistently applying these tips should help increase your website’s ranking on the SERPs.

1. Be creative: Create unique and high quality content with keywords and share the heck out of it

Creating and sharing meaningful content, which contains targeted keywords, is the essence of humanizing the digital world, and this will undoubtedly contribute to the success of your online marketing initiatives. It’s a common misconception that blogging is the only way to share content; however, there are actually many great ways to distribute and syndicate your content. These include: sharing videos on YouTube, infographics, podcasts, PDFs, news releases and simply sharing information through any social media sites.

2. Be organized: Increase user experience on your company’s website

Architecture and navigation is also important when it comes to increasing your website’s rankings, as it influences how long they will browse your site. A user-friendly navigation system with well-organized and easy to find information helps the site’s visitors not only find what they are searching for, but it also encourages them to look in other areas.

3.  Be social: Create an online community and strengthen your company’s brand

In some cases, Google gives big brands an advantage of better SEO rankings because of the company’s consistency in syndicating relevant marketing messages throughout a diversity of online channels. You can make Google think you’re larger than you actually are by consistently being active on all your social media accounts. Most SEO companies will advise you to regularly update your Facebook, Twitter and Google+ profiles. However, adding LinkedIn and Pinterest to your social media mix will also help by giving your brand more social media “real estate”. The more digital space you take up around your brand, the bigger your company will appear. If you’ve been negatively affected by Penguin don’t despair. By following these and other tips and techniques your website will soon start to recover from Penguin. If you’d like to turn this over to a professional SEO company, find one that is reputable and understands the importance of content marketing and the latest search engine updates. google penguin update

Content Team

Communicating Ideas Effectively

11/30/2017

Communication is Key When It Comes to Meeting Client Needs & Supporting Businesses

Communication is an integral part of any healthy relationship, personal and professional alike. And this rule of thumb is especially useful for relationships between businesses and their clients. Effective communication is a must. Along with a successful marketing strategy, businesses need to make the effort to communicate with clients every step of the way to build lasting relationships. If this all sounds high-concept, well, that’s because it is. Looking top-down at your business, transactions and interactions with customers and clients boil down to one thing: communication. You’re communicating what it is you do, what your products do, and how you set yourself apart from the competition. Communicating ideas effectively is one of the key aspects of business digital marketing companies focus on. If you’re having trouble reaching customers effectively, chances are communication is the source of the problem.

“What We’ve Got Here is Failure To Communicate”

Your digital presence is perhaps the best way to immediately communicate what it is your company does to potential clients. If the above quote from Cool Hand Luke seems more and more applicable, it’s likely time to rethink your approach. And that digital presence plays double duty as a way of receiving feedback. Google Analytics provides tremendous insight into page performance. You can go in-depth and discover what search terms bring users to individual pages on your site, and determine how long they stay there. If you’re noticing they’re not sticking around, it’s time to ask some questions to clarify their needs:

  • Did they find the products/services they were looking for?
  • How long did it take them to find what they’re looking for?
  • How can you improve their experience in the future?

Remember, feedback is vital. Compare what you’re seeing in terms of page data with client reviews and comments. Take some time to ask your clients about their experience on the site. This will all help you determine better ways of communicating with your clients.

Reinforce Customers’ Purchase Decisions

Once you’ve got a customer on board with a product or service, you need to ensure they’re satisfied with their decision. You can reinforce their purchase decision by maintaining communication throughout, especially immediately after a sale. This helps to reassure the customer of the benefits of the product or service, make sure their needs are met, and promptly resolve any issues that may come up with the product or service, like troubleshooting. This support you provide through regular communication will likely form a lasting relationship with your customers, making them happy to return for more business in the future. Even if that support is as simple as an automated follow-up, it goes a long way.

Adapt to Customers’ Changing Needs

Over time, your clients’ or customers’ needs are likely to change. Maybe their businesses are growing and they need more of your products or services. Or maybe they are going in a new direction. However they change, you have to adapt with them, meeting their needs throughout. Keeping in touch and promoting open communication with your clients helps you address these changes at the beginning, so you can better meet their new needs and even anticipate future needs. With this information, you can adjust your products or services, and even provide helpful suggestions to clients.

Keep in Touch

Don’t let your customers forget about you. Keep in touch with them so they can remember your exceptional service and know that you care about their business. You can do this by sending occasional e-mails or newsletters, or by reaching out with a regular mailing list. Personalized communication is especially noteworthy in its success. When you stay in touch with your clients, customers, and users, they’re far more likely to return and become repeat customers. As with any relationship, you need to nurture those you have with clients and customers to make it last. The best way to do this is by gaining a clear understanding of their wants and needs through open communication. With this, you can give them what they want, keeping them satisfied and loyal, so they will keep supporting your business for years to come. And a successful marketing strategy with the help of marketing companies can help you reach your customers, stay in touch, and adapt your business strategies to suit their changing needs.

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What You Should Be Able to Expect from An Affordable SEO Company

03/27/2014

index The most important way to market your website on the Internet is through affordable SEO techniques. There are some things you can do yourself to help draw attention to your online business such as creating compelling content for a blog or to post on promotional sites. But if you want to implement proper web marketing tactics that are sure to get you results, you are going to want to work with a professional SEO company.There are several things an affordable SEO company can do for you including:       Niches and Keywords One of the most important aspects of web marketing is finding the best niches and keywords to focus on that people across the world are interested in. For example if you own a dog grooming company, an affordable SEO company can come in and determine specifically what people are interested in within your industry. You might learn that nail clipping and dying dogs’ hair are the latest rage. With this information a valuable web marketing plan can be put together that will meet the needs of those looking for specific nail clippers or tips on how to dye a dog’s hair. Videos, articles, and even eBooks or specific products can be created to help draw in new customers. Websites and Advertising Another important job an affordable SEO company will do for you is to make your website SEO compatible by putting the right headers and coding into the backend of your website. This basically entails adding specific keyword terms where the search engines can find them so when someone searches for those keywords, your website will be recommended to them. Web marketing with the help of SEO methods is another service your SEO company should be expected to do for you. This might include setting up Google advertising campaigns for you or putting together locally focused campaigns that work both on and offline. They may also set up a list building campaign you can use to promote your products and services. Analytics Any affordable SEO company will be able to provide you specific data in terms of your website visitors, the amount of traffic you are seeing based on the keywords that have been focused on, and other web marketing tactics that have been used to improve your profits. This will help you to determine whether or not your campaigns are working, and what can be done to make improvements.

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