fbpx

10 Powerful Benefits of Adding Influencer Marketing to Your Strategy How Working With an Influencer Can Transform Your Brand's Marketing Strategy

author image Written by: Wade Morris           Categories - Digital Marketing, Digital Marketing>Social Media Marketing (SMM)

You may have heard that brands have found success working with influencers – but is the influencer marketing strategy right for you?

Trust us: the benefits of influencer marketing go far beyond having your brand associated with a ‘famous’ figure. In fact, there are a ton of powerful ways that your business can thrive with the help of an influencer.

Read below to learn how working with an influencer can:

  • Get a precise hold on your target audience

  • Save you money

  • Connect your brand to a wider market

  • …and so much more.

What is Influencer Marketing?

Influencer marketing is a relatively new phenomenon, but it’s quickly become a knockout success. It involves collaboration between two parties: the brand and the influencer.

The two parties make a deal, which usually involves the brand paying the influencer to show the brand’s products or services to their followers.

There are plenty of platforms that influencer marketing takes place on, including Instagram, Youtube, TikTok, Snapchat, and Twitch.

There are also plenty of unique strategies to use. The most popular strategies include:

  • Working with the influencer to create sponsored content

  • Offering the influencer free products to showcase to their followers

  • Giving the influencer a discount code to share with their followers

READ MORE: EVERYTHING YOU NEED TO KNOW ABOUT INFLUENCER MARKETING

Why is it So Effective?

For brands, influencer marketing is one of the most successful marvels to come out of social media. But why is it so popular?

First, it’s unique. The relationship that influencers have with their followers is special, as there’s a level of trust that you don’t normally see between other advertisers.

Part of what makes influencer marketing effective is the long list of benefits, which we’ve included below.

Do I Have to Work With an Influencer That Has Millions of Followers?

Will your brand reach more people if you work with an influencer that has millions of followers? Of course.

Is it still worth it to advertise through an influencer with fewer followers? Absolutely!

Sure, it would be nice if Cristiano Ronaldo or Ariana Grande advertised your brand – they’re the male and female with the most followers on Instagram – but there’s still plenty of value in smaller accounts.

In fact, there are “brackets” of influencers that each have their own benefits. These brackets are:

  • Mega-Influencers, who have at least 1 million followers

  • Macro-Influencers, who have between 100K and 1 million followers

  • Micro-Influencers, who have between 10K and 100K followers

  • Nano-Influencers, who have between 1K and 10K followers

Influencers with more followers have a larger reach, but they aren’t the only ones who can help your brand succeed. Besides, they charge brands more, and their following is less targeted.

Your brand might benefit from working with a smaller influencer. They charge less, they are more likely to collaborate with you, and their audience is often more engaged.

Why Working With an Influencer Will Benefit Your Brand

 1. You’ll Build Brand Recognition

When an influencer advertises your brand, they show it off in full motion. The content they post is engaging and descriptive, and it has an element of human touch. As a result, social media users can quickly become familiar with your brand.

2. You’ll Gain Direct Access to Your Target Audience

Each influencer has a unique set of followers, and those followers often belong to a specific target audience. This is particularly true for influencers from niche communities, or influencers with a small-but-concise following. For that reason, influencer marketing makes it easy to connect with a specific type of social media user.

3. Your Return on Investment Will Be High

Data shows that influencer marketing really works: A study by Twitter and Annalect found that 40 percent of participants purchased a product after seeing an influencer use it.

4. Influencers Have Built-In Credibility

Internet users are now more skeptical than they’ve ever been. In the world of digital marketing, it can be hard to gain an audience’s trust. What makes influencer marketing so magical is that there’s already a trustworthy relationship built-in. People trust the opinions of the influencers they follow, and the influencer develops a reputation this way.

TIP: If you’re looking for an influencer that is particularly trusted, try to find an expert. While many successful influencers are everyday people, some are actually professional experts in their field.

 5. The Reach and Visibility are Undeniable

Where else can you showcase your brand to thousands, or even millions of potential customers? More people are on social media than ever before, which makes it the best way to show off your brand.

6. There’s Plenty of Opportunity to Build Long-Term Partnerships

When you work with an influencer, you develop a partnership of sorts. This is a partnership you can work on and get more out of down the road.

By fostering strong relationships with influencers, you’ll be able to count on the ones you’ve already collaborated with to work on future campaigns. This cuts out the sometimes-tedious step of approaching new influencers.

7. Influencer Marketing is Cost-Effective

Influencer marketing is more budget-friendly than you might think. Here are some of the ways that this marketing technique is cost-effective:

  • Influencer marketing has a high ROI

  • There are plenty of options that vary in cost, depending on the influencer and the campaign you choose

  • Plenty of the work, like building an audience, is done for you

8. It Drives Conversions With Ease

Influencers can easily convert followers into customers. The numbers don’t lie: 28 percent of marketers say influencer marketing is the fastest growing method to acquire customers, according to a survey from Influencer Marketing Hub.

9. You’ll Connect to a Wider Audience

Since influencers attract so many people on popular platforms, people who wouldn’t otherwise stumble across your brand will be introduced to it. You probably already know your target audience, but you might attract new people you wouldn’t have otherwise thought of targeting.

10. Your Brand Could Become a Household Name

People don’t just use social media inactively; they talk to their friends about what they see on their feed. When an influencer introduces your brand to their followers, they’ll increase the chance that your brand will spread via word-of-mouth. 

The Takeaway

Influencer marketing isn’t just about having a celebrity name-drop your brand. There are so many ways that it can transform your marketing strategy.

In this article, you learned:

  • Why influencer marketing is effective

  • Why you don’t have to work with influencers that have millions of followers

  • The ten ways that influencer marketing can benefit you

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Facebook Reels are Getting New Ad Options

10/05/2022

Recently, Meta has been trying to up their game by focusing more attention on Reels. That’s because short form content has become one of the most engaging forms of social media today. I mean look at TikTok’s success, moving towards short form content is a no-brainer.

Read More: Meta Introducing New Monetization Tools for Creators

It seems as soon as TikTok gained popularity, Meta has had trouble keeping FaceBook and Instagram on top. However, Meta has announced some new options for Reels ads which, as you can guess will provide more than one benefit.

Reel Ads Intended to Engage Brands & Creators

For Meta to increase their focus on Reels, they need to have incentive for the Reels creators to continue creating them.

That being said, the new ad options will allow brands to engage with this new style. But more importantly, allowing creators to increase their revenue.

2 New Reels Ads

With the announcement of Meta’s new ads for Reels, comes the testing phase.

Currently, Meta is testing an image carousel for displaying ads at the bottom of Facebook Reels. This ad feature would consist of up to 10 images displayed as scrollable ads attached to the bottom of a Reel.

Does this feature ring any bells? If it does, that’s because TikTok has a similar feature for ads as well. Seems like Meta is continuing its trend of mimicking features from other platforms.

Nonetheless this promotional feature is geared to link back to the initial Reels performance. This is great for content creators who make Reels since this provides an opportunity to monetize content further.

Not to mention that it’s an excellent way to attract brands to viral Reels.

Read More: Instagram’s New Tool For Tipping Creators Is Here

Another ad option that Meta is testing is called ‘post-loop ads’. It’s exactly as it sounds, after a Reel finishes a video ad will begin playing. These loop ads can run up to 10 seconds but users can also completely ignore them and skip past. Take a look below to see what a post-loop ad looks like.

Source

This Reels ad option is another opportunity for creators to monetize content. However, when users see the ad notification pop up, you can bet it won’t be a welcome interruption.

But then again, this ad option is still being tested so the way it unfolds might change.

Who Will Win at Monetizing Short-Form Video Content?

Meta is the latest joining the pack of platforms that have already been brainstorming and testing different ways to monetize short-form video content.

YouTube was quick to move on figuring out new ways to monetize short form content. They recently announced that the YouTube Partner Program is now available to creators who produce Shorts. And of course TikTok has been working behind the scenes to make more opportunities for creators to monetize their content.

Read More: Is TikTok On The Decline?

Then again, in the social media landscape things can change as often as the way the winds blows. The coming months will give users a better idea of what’s next for short-form content monetization and who the leader of the pack will be.

read more

Facebook Introduces Community Chats

09/16/2022

Facebook launched a new feature for Messenger and Facebook groups called Community Chats, Metas CEO, Mark Zuckerberg, announced via a Facebook post.  The goal is to expand the chat experience to more Facebook Groups, so the feature allows you to browse chats organized by announcements, topics, events and more. That way, you can connect with your group members on a deeper level, not just via comments and posts.

The new Community Chats, previewed earlier this year as “Community chat channels,” also resemble social collaboration platforms like Slack, Teams, and Zoom’s upcoming Team Chat. Yes, Meta finding inspiration from other apps isn’t exactly news. However, the social media mogul is still unsuccessfully trying to replicate TikTok with its Instagram Reels.

Read More: Is Facebook The Boomers’ App?

Still, the chats seem to have some cool features, it doesn’t stop at texting. They offer support for audio channels as well, including up to 30 members. People can also turn on their cameras and present.

A new feature will begin testing in the “coming weeks”. Facebook will test a feature called Community Chat within Messenger, which will allow you to create a Facebook group for your casual group chat. Not all groups can access Chats now since the feature is currently only available for certain channels, but Meta says more groups will have the feature soon.

How Does It Work?

It’s on the group admins to choose from several options to help their community connect. The admins can start chats around specific topics, event chats for outings or meetups, broadcast chats for admins to announce group-wide updates or admin-only chats for collaboration with other admins. They can also create audio channels and allow group members to share live commentary.

Once in the audio channel, participants can also enable video. An example Facebook gave involves a chemistry class group. Admins of the group can create audio channels for study groups for chemistry students during finals season, and participants can turn on video for live tutoring during finals.

Read More: How to use Community Chats in Your Group

Admins also got a suite of tools that will help them manage both chat and audio experiences: blocking, muting or suspending group members, and removing members or messages, as well as Admin Assist. The latter allows admins to s

Administrators will be able to use a variety of tools to keep their communities well-maintained, including auto-moderation features that can boot members who post illegal content. They can set custom criteria that will automatically suspend users and remove reported messages, or even stop some violating videos from being sent.

So, Why Is This Beneficial?

You can start a conversation in Groups by posting and commenting, but Community Chats offers a much more effective way. Instead of waiting for comments to accumulate under a post, you can dive right into the topic right then and there and receive real-time responses from your group members.

Read More: Facebook’s Home Tab Will Be A Discovery Engine
read more