10 Powerful Benefits of Adding Influencer Marketing to Your Strategy How Working With an Influencer Can Transform Your Brand's Marketing Strategy

author image Written by: Wade Morris           Categories - Digital Marketing, Digital Marketing>Social Media Marketing (SMM)

You may have heard that brands have found success working with influencers – but is the influencer marketing strategy right for you?

Trust us: the benefits of influencer marketing go far beyond having your brand associated with a ‘famous’ figure. In fact, there are a ton of powerful ways that your business can thrive with the help of an influencer.

Read below to learn how working with an influencer can:

  • Get a precise hold on your target audience

  • Save you money

  • Connect your brand to a wider market

  • …and so much more.

What is Influencer Marketing?

Influencer marketing is a relatively new phenomenon, but it’s quickly become a knockout success. It involves collaboration between two parties: the brand and the influencer.

The two parties make a deal, which usually involves the brand paying the influencer to show the brand’s products or services to their followers.

There are plenty of platforms that influencer marketing takes place on, including Instagram, Youtube, TikTok, Snapchat, and Twitch.

There are also plenty of unique strategies to use. The most popular strategies include:

  • Working with the influencer to create sponsored content

  • Offering the influencer free products to showcase to their followers

  • Giving the influencer a discount code to share with their followers


Why is it So Effective?

For brands, influencer marketing is one of the most successful marvels to come out of social media. But why is it so popular?

First, it’s unique. The relationship that influencers have with their followers is special, as there’s a level of trust that you don’t normally see between other advertisers.

Part of what makes influencer marketing effective is the long list of benefits, which we’ve included below.

Do I Have to Work With an Influencer That Has Millions of Followers?

Will your brand reach more people if you work with an influencer that has millions of followers? Of course.

Is it still worth it to advertise through an influencer with fewer followers? Absolutely!

Sure, it would be nice if Cristiano Ronaldo or Ariana Grande advertised your brand – they’re the male and female with the most followers on Instagram – but there’s still plenty of value in smaller accounts.

In fact, there are “brackets” of influencers that each have their own benefits. These brackets are:

  • Mega-Influencers, who have at least 1 million followers

  • Macro-Influencers, who have between 100K and 1 million followers

  • Micro-Influencers, who have between 10K and 100K followers

  • Nano-Influencers, who have between 1K and 10K followers

Influencers with more followers have a larger reach, but they aren’t the only ones who can help your brand succeed. Besides, they charge brands more, and their following is less targeted.

Your brand might benefit from working with a smaller influencer. They charge less, they are more likely to collaborate with you, and their audience is often more engaged.

Why Working With an Influencer Will Benefit Your Brand

 1. You’ll Build Brand Recognition

When an influencer advertises your brand, they show it off in full motion. The content they post is engaging and descriptive, and it has an element of human touch. As a result, social media users can quickly become familiar with your brand.

2. You’ll Gain Direct Access to Your Target Audience

Each influencer has a unique set of followers, and those followers often belong to a specific target audience. This is particularly true for influencers from niche communities, or influencers with a small-but-concise following. For that reason, influencer marketing makes it easy to connect with a specific type of social media user.

3. Your Return on Investment Will Be High

Data shows that influencer marketing really works: A study by Twitter and Annalect found that 40 percent of participants purchased a product after seeing an influencer use it.

4. Influencers Have Built-In Credibility

Internet users are now more skeptical than they’ve ever been. In the world of digital marketing, it can be hard to gain an audience’s trust. What makes influencer marketing so magical is that there’s already a trustworthy relationship built-in. People trust the opinions of the influencers they follow, and the influencer develops a reputation this way.

TIP: If you’re looking for an influencer that is particularly trusted, try to find an expert. While many successful influencers are everyday people, some are actually professional experts in their field.

 5. The Reach and Visibility are Undeniable

Where else can you showcase your brand to thousands, or even millions of potential customers? More people are on social media than ever before, which makes it the best way to show off your brand.

6. There’s Plenty of Opportunity to Build Long-Term Partnerships

When you work with an influencer, you develop a partnership of sorts. This is a partnership you can work on and get more out of down the road.

By fostering strong relationships with influencers, you’ll be able to count on the ones you’ve already collaborated with to work on future campaigns. This cuts out the sometimes-tedious step of approaching new influencers.

7. Influencer Marketing is Cost-Effective

Influencer marketing is more budget-friendly than you might think. Here are some of the ways that this marketing technique is cost-effective:

  • Influencer marketing has a high ROI

  • There are plenty of options that vary in cost, depending on the influencer and the campaign you choose

  • Plenty of the work, like building an audience, is done for you

8. It Drives Conversions With Ease

Influencers can easily convert followers into customers. The numbers don’t lie: 28 percent of marketers say influencer marketing is the fastest growing method to acquire customers, according to a survey from Influencer Marketing Hub.

9. You’ll Connect to a Wider Audience

Since influencers attract so many people on popular platforms, people who wouldn’t otherwise stumble across your brand will be introduced to it. You probably already know your target audience, but you might attract new people you wouldn’t have otherwise thought of targeting.

10. Your Brand Could Become a Household Name

People don’t just use social media inactively; they talk to their friends about what they see on their feed. When an influencer introduces your brand to their followers, they’ll increase the chance that your brand will spread via word-of-mouth. 

The Takeaway

Influencer marketing isn’t just about having a celebrity name-drop your brand. There are so many ways that it can transform your marketing strategy.

In this article, you learned:

  • Why influencer marketing is effective

  • Why you don’t have to work with influencers that have millions of followers

  • The ten ways that influencer marketing can benefit you

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Massive Global Facebook Outage Affected Over 3.5 Billion People


Yesterday was a pretty eventful day for influencers, social media managers, and casual social media users (or uneventful, depending on how you look at it). Yes, we’re talking about themassive global Facebook outage that saw Facebook-owned apps like Instagram, Messenger, and WhatsApp go down for over six hours.

For those living under a rock, the outage began around 11:40 AM eastern time on  October 4 and lasted until around 6:30 PM, affecting over 3.5 billion users worldwide.

It’s been reported that the outage caused significant damage to the social media giant, resulting in shares plummeting and costing founder Mark Zuckerberg an estimated $6 billion.

Besides platforms shutting down for several hours, some eagle-eyed observers also noticed that during the outage, the Facebook domain went up for sale. Considering the fact that Facebook and all its other platforms are now functioning as normal, it’s safe to say nobody was able to purchase the domain out from under them. However, it’d be pretty interesting to see how that situation would have played out.

So, what exactly caused such an unprecedented event? Facebook confirmed it was “configuration changes on the backbone routers that co-ordinate network traffic between our data centres caused issues that interrupted this communication” and had a “cascading effect… bringing our services to a halt.”

Facebook added that it is still trying to determine what exactly happened so it can “make our infrastructure more resilient,” but that there was “no evidence that user data was compromised.”

Once all platforms came back online yesterday evening, Mark Zuckerberg also issued an apology on his public Facebook page, posting:

“Sorry for the disruption today — I know how much you rely on our services to stay connected with the people you care about.”

Many have theorized that the outage was caused by something much bigger than just a glitch, and is related to former Facebook employee Frances Haugen’s upcoming testimony on Capitol Hill. Haugen is expected to testify today about allegations that the company “chooses profits over safety’

The Ripple Effect

Besides social media users being unable to post about their day-to-day lives or latest anti-vax theories, the outage had a massive effect on billions of people and businesses around the world.

Here’s one example: For over six hours, Twitter experienced a massive boost in popularity as Instagram and Facebook users flooded the platform in order to communicate with one another and find out more information about the outage. In fact, traffic was so unusually high that Twitter experienced its own small outage.

It’s also important to note that for some, this outage was merely an inconvenience that meant a day off from social media, but for small businesses and marketing professionals who rely on Facebook and Instagram to communicate with customers and market themselves, this outage was pretty devastating. Fortunately the outage was resolved in less than a day, and no significant damage was caused (with the exception of Facebook’s monetary loss and damaged reputation).

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Facebook shares report with content view insights


Many marketers and businesses use Facebook to connect with potential customers, and that shouldn’t come as a surprise. After all, the platform has roughly 2.89 billion active users per month.

Those who use Facebook for the purposes mentioned above may be curious to know what the site’s users actually see – and now, there’s a report that offers that information.

Last week, Facebook published the ‘Widely Viewed Content Report’ as part of its Transparency Centre blog. The report offers insights to help readers understand what kind of content is more likely to appear in a user’s Facebook newsfeed.

“Transparency is an important part of everything we do at Facebook,” the company said in the report’s overview. “In this first quarterly report, our goal is to provide clarity around what people see in their Facebook News Feed, the different content types that appear in their Feed and the most-viewed domains, links, Pages and posts on the platform during the quarter.”

Specifically, the report includes views of public content in the U.S. between April 1, 2021 and June 30, 2021. It does not look at what users do outside of their newsfeed – say, on Facebook Marketplace or other areas.

Notable Findings

The report defines a ‘view’ as any instance where content appears on a user’s newsfeed – the user does not have to interact with the content in any way for a view to be counted.

The report shares that posts with no links are far more likely to be viewed than those with links. Specifically, 87.1% of posts viewed have no link.

One section in the report shows the top twenty web domains that are viewed on newsfeeds. Youtube ranked the highest, with Amazon, Unicef, GoFundMe, and Twitter following.

The report also includes lists of the most viewed web links, Facebook pages, and Facebook posts. Notably, almost all of the ten most viewed posts were posts that challenged readers to respond (i.e. “What is something you will never eat, no matter how hungry you get?”) The only exception is the sixth most viewed post: U.S. President Joe Biden’s post that reads, “100 days in—and America is getting back on track.”

Facebook plans to share similar reports in the future, with a possibility of this being a quarterly offering.

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