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Marketing

Users Can Now Tip Their Favourite Youtuber

YouTube unveiled their new monetization tool called Super Thanks, formerly known as Viewer applause. Super Thanks lets fans support their favourite channels while giving creators access to a new source of revenue. After a successful test period, this feature will now be available for eligible creators in the YouTube Partner Program.

Viewers in an eligible location can buy a one-time animation on videos and send a personalized comment that will let them stand out in the comment section. They can both donate to their favourite creator and share a message to the world with their colourful comment. In return, creators get an extra source of revenue.

The cost of a Super Thanks depends on the viewer. They can donate from $2 up to $50, depending on their generosity that day. The creators keep 70% of what viewers give.

 

How To Turn On Super Thanks?

To set up Super Thanks you have to:

  • Go to your YouTube Studio desktop and click under Monetization
  • Click the Supers tab
  • In the upper right corner you will see a Super Thanks toggle – simply turn it on.

As soon as you turn Super Thanks on, a Thanks button will automatically appear under your videos, regardless of when they have been posted. It will not appear on live streams or Premieres.

If for any reason you decide to turn off the Super Thanks, the Thanks button will be removed, but you will still be able to see your previous earnings.

How To Manage Super Thanks Comments

If you would like your comment section to consist of Super Thanks comments, you can go to YouTube Studio on desktop and select Comments from the navigation menu on the left where you can filter the content. From your YouTube Studio Dashboard, you can review, reply, like or delete comments.

Reviewing The Super Thanks Revenue

You guessed it – you also do this in YouTube Studio. In the Analytics Section, go to Revenue. Then, under Transaction Revenue, you will be able to see your total Super Thanks earnings.

To see your Super Thanks earning per video, you go to the Content section and select the video you want to check. Then go to Analytics > Revenue and look for SUper Thanks under “Transaction revenue”.

But, what’s the big deal? Why is this important? Because creators are finally starting to get the recognition they deserve. Who knows, maybe ads on YouTube Videos will become a thing of the past now that everyone can help by contributing!

TikTok Launches Branded Mission

Let’s face it – TikTok is the place to be. With more than 1 billion monthly active users worldwide and the highest download numbers this year, this platform has surpassed both Instagram and Facebook.

Creators on the platform are slowly redefining culture and entertainment as we know it and every brand wants a piece of that magic of collaborating with influencers. Collabs between creators and brands aren’t a new concept. It has been around for some time now and it works pretty well. Now, it could work even better, with TikToks Branded Mission.

Read More: Five Benefits Of Influencer Marketing

With Branded Mission, creators can engage with brands directly and create (and monetize!) their content for particular marketing campaigns. Now, they can collaborate with or without an advertising agency of record. This means that digital marketers have a new way of reaching the target audience sweet spot, Gen Z and Millennials. A more direct way, let’s say.

Photo Source: https://newsroom.tiktok.com/

The Power Of Collaboration

With Branded Mission, brands can invite creators to take part in a campaign – as long as their content resonates with both their brand and their audiences on TikTok. That way, the brands can be closer to the communities on the platform and help creators contribute to a campaign with the power to boost the top-performing content that goes great with their brand.

By using this Branded Mission, advertisers can:

  • Engage the community to participate in branded campaigns.
  • Let creators tell the most relatable brand story in an authentic way.
  • Discover a diverse ecosystem of creators who are the main drivers of culture on TikTok.

Branded Mission allows the creators to get selected by digital marketers and create branded content. As long as they are at least 18 years old and have more than 1000 followers, creators can partake in Branded Mission. That should also increase their chances of making money on TikTok.

On each Branded Mission page, creators will see the potential earning opportunity before choosing to participate. – stands in the statement.

Also, creators whose videos do get selected by the brand will have boosted traffic. Combined with TikTok Pulse, the platform’s ad revenue share program, creators’ chances to succeed as full-time content creators are as high as possible.

Read More: What Is TikTok Pulse

Facebook To Stop Background Location Tracking

Facebook started notifying its users about their plan to stop tracking their location. A weird choice, judging by the internet since there was no official public announcement.

Starting May 31st, 2022, Nearby Friends, Weather alerts and Location History will no longer be available.

That means that no matter if you had previously enabled these elements, Meta will stop collecting the information used to power the features mentioned above. According to Meta, all previously logged information related to these functions will be deleted on August 1st.

Why Are They Doing This?

Social Media Today asked Facebook for an explanation and more insight into this decision. This is what they said:

While we’re deprecating some location-based features on Facebook due to low usage, people can still use Location Services to manage how their location information is collected and used.”

So, to put it simply – people don’t care about these features anymore, and there was no point in having the options – hence the removal.

However, the internet thinks that it’s still weird that Facebook would just give up the data it compiled over the years.

Last year it was reported that Facebook was using device accelerometer data to pinpoint user locations, even if the user had opted out of tracking via Apple’s ATT update.

Although the accelerometer is used for more than just device tracking, Facebook engineers had found a way to match up location information, even when the app had been told not to track them.

Maybe the company is now being pressured to stop using that practice as well, in order to avoid Apple’s new restrictions.

As both Meta and Google have faced significant fines over tracking user data, maybe there is a new push to limit Meta’s efforts to subvert these measures. That would explain removing options altogether before any legal challenges arise, suggests Andrew Hutchinson from Social Media Today.

Currently, Apple and Google appear to be the most effective regulators of app-based location tracking. Apple’s iOS and Google’s Android now let users stop apps from getting their exact location in the background, and limit an app to only getting their approximate location.

 

New TikTok Tool For Marketers

Marketers can now use TikTok’s new insights tool to target different demographic groups around the world. With TikTok Insights, you can now learn even more about your audience’s behaviour and interests, as well as sentiments towards brands.

With several filter options, TikTok insights let you only go through data that are relevant for your business and get insights that actually matter to you. Plus, they’re free to use.

TikTok Insights Tool

The tool shows pieces of data that can help your business improve your marketing campaign.

When you open the tool, you can choose between a selection of tiles, each of which has a piece of data. You will also have filters on the left side of the screen. How specific you’ll be, depends only on your needs.

CreativeTRND_New TikTok Tool For Marketers_TikTok Screenshot 1
Photo Source: Screenshot from tiktok.com/business/en/insights, May 2022

Filters, filters, filters!

Not only can you filter by demographics and events and/or holidays, but you can filter by industries as well. This makes planning for a specific event or a holiday more efficient.

At the bottom of each tile, you can see where all the data comes from if you hover over “Source” on the left. If you’re using the data in a report, you can simply click on the Source button and copy a citation to your document.

Photo Source: Screenshot from tiktok.com/business/en/insights, May 2022

Note that currently, there is limited data available. If you add too many filters, you will most likely have no results available. Patience is a virtue.

Check out the Twitter discussion here:

Google Adds Two New Metrics To PageSpeed Insights

Google’s PageSpeed Insights added two new metrics to the API and UI for Lighthouse:

  • Interaction To Next Paint (INP)
  • Time To First Byte (TTFB)

Currently, the two new metrics are categorized as experimental and are collected for field data. The corresponding lab data can be used in diagnostics.

Interaction To Next Paint (INP)

Unlike First Input Delay, which measures how long it takes for the page to respond to the first interaction by a visitor, this new metric points out how long it takes to interact with the entire page.

Google’s Web.dev explains the new Interaction to Next Paint (INP) metric:

“INP is a metric that aims to represent a page’s overall interaction latency by selecting one of the single longest interactions that occur when a user visits a page.

For pages with less than 50 interactions in total, INP is the interaction with the worst latency.

For pages with many interactions, INP is most often the 98th percentile of interaction latency.”

Google gave us a shopping page as an example. Imagine you’re looking at shirts but can’t decide on the colour. If the system is giving you feedback in a form of a graphic indicating it’s working on something as soon as you clicked a different colour, that would mean that the responsiveness is good.

 

Time To First Byte (TTFB)

This metric shows how fast the server responds to a request for a resource. It did exist before but is now available in the PageSpeed Insights result section for the first time. Also, Google will collect and report TTFB field data.

TTFB consists of the following request phases:

  • Redirect time;
  • Service worker startup time (if applicable);
  • DNS lookup;
  • Connection and TLS negotiation;
  • Request, up until the point at which the first byte of the response has arrived.

If you’re wondering why it’s important, it’s because it helps isolate a particular factor that can negatively impact all other page loading metrics that follow.

Find out how to measure TTFB here.

Page Speed Insights Updates

Other than some design and layout changes, there are additional changes to the tool itself, one of which is the speed at which results are shown. Since field and lab data load in parallel, the results are visible sooner. Also, PageSpeed Insights will try to resolve HTTP redirects before sending them off to Lighthouse for analysis. In the past, Lighthouse would handle HTTP redirects when performing analysis.

By adding these new metrics, all page speed tools that use Lighthouse analysis will become much more valuable. How? The TTFB provides insight into server-related issues that could lead to poor performance elsewhere, while the INP offers a broader overview of page performance. Both metrics are available in third-party tools.

New Video Page Indexing Report Coming To Google

A new video page indexing report is coming to Google Search Console, Google announced at Google I/O.

You will now be able to see a report which lists all the video pages found by Google when crawling and indexing your site. The report will be in the index section, under ‘video pages’.

Currently, Google Search Console only reports on videos with regard to structured data. If you upload videos to your site and mark them up with structured data, Search Contoroles lets you check if the data is valid and how many impressions a video received.

You will soon be able to check the indexing status of videos and the landing pages they appear on using Search Console.

Read More: Why You Should Create Video Content

Video Page Indexing Report

With the help of this new feature you will be able to:

  • Find out how many video landing pages Google found and how many videos it indexed;
  • Investigate and see if any videos weren’t indexed and why;
  • Use the URLs of the affected video landing pages to resolve problems and validate the fix before initiating re-crawling the URLs that were affected.
Read More: Do You Need A Video Content Strategy?

Why Is This Important?

With video content becoming more and more popular and valuable, it’s crucial to keep track of its progress. This report will help you discover how important your videos are to Google Search. The indexing reports will help you find indexing issues and help you resolve them.

However, you should keep in mind that regardless of how many videos are on a page, Google only indexes one video per page.

Take a look at the discussion on Twitter.

Google Announces ‘My Ad Center’

A nice new ad experience was announced yesterday at Google’s I/O event. My Ad Center is a new solution that gives users options to control the messages they receive across the platform. Now, users can dictate which brands and topics they like, as well as the amount of personalization for their ad experience.

These options are available either directly within My Ad Center or through the ad itself and are one of the ways Google is trying to respect users’ privacy. If consumers learn how to navigate through the feature, My Ad Center could help Google and its ads data, but also the consumer – by making the whole experience much better on Youtube, Discover and Search.

Users will also be able to follow brands, which is very significant now that the third-party cookies are going away.

Following Brands And Topics

All Google users will now be able to choose the brands and topics they like the most and decide what they want to see. A user will choose a topic they like and then be served ads related to that particular topic.

As noticed by Greg Finn, this is different than the Topics targeting, since the information is dictated directly by users. They can now directly provide Google with helpful information that will drive targeted data.

Personalization And data Controls

Within the My Ad Center location, users will be able to limit personalization, such as age, relationship status, education, and demographic data. They will also be able to stop being shown sensitive ad topics like gambling, parenting and weight loss. Additionally, they will be able to choose which data sources can be used for ad personalization.

Read More: Users Can Limit Three More Types Of Ads On Youtube

Expanded Controls Within Ads

Users will be able to make changes on the spot when the ad is served. Google will let users make changes or get targeting clarity directly within the ad. The expanded controls will also allow liking, blocking or reporting an ad. Plus, you will have the option to tune the targeting and let Google know if you’d like to see more or less of the brand or topic.

Additionally, the expanded controls will show who paid for the ad.

Note that this feature will only be available for Google Search, Youtube and Google Discover for now. When the feature is finally launched, there should be a separate ads settings page for Google Display Network, Gmail and Search Partners.

 

Virtual Food Brands On Local Search

Google updated its Google Business profile guidelines and now allows virtual food brands to be listed under some conditions.

What is a virtual food brand? It’s a form of a restaurant that has no brick-and-mortar outlet but only exists digitally. That means that a virtual brand offers food via delivery only, or that it collaborates with an existing restaurant and third-party delivery apps.

For example, you might have your own brand of a meatball sub, you know the ingredients and the recipe which you share with a specific restaurant. That restaurant then makes and sells your meatball sub instead of you. So, basically – you own a branded meatball sub that is available in certain places.

So, how will this work?

Co-Located Food Brands Offering Pick-up

  • Co-located food brands must each have their own signage. If they offer pick-up to all customers, their address should be displayed.
  • If a brand only delivers from a joint kitchen, the address must be hidden and the service area must be added specifically to that brand in order to prevent confusing their customers.

Delivery-only food brands

    • If they have distinct branding and a distinct website, delivery-only brands (i.e. those operating from virtual kitchens) are allowed.
    • Multiple virtual brands operating from the same location are permitted but require additional verification.
    • To avoid confusing their customers, delivery-only brands must hide their address on their business profile and add their service areas.
    • If a food brand authorizes a virtual kitchen to provide food through a verified provider, the virtual kitchen may manage the business profile of each authorized brand after the authorization is confirmed.
    • If a facility uses a delivery-only brand, it is allowed to have its own separate business profile.

Why Is This Important?

Because a virtual food brand can now get the recognition it deserves. By being able to appear on Local Search, you increase brand awareness and achieve more purchases. According to Google, 76% of people who use their phones to conduct local searches eventually visit a business within 24 hours and 28% make a purchase as a result. Sounds good, right?

Instagram Introduces Digital Collectibles

Instagrams’s NFT display options are finally getting their initial release, almost a year after they first started working on it.

Instagram chief Adam Mosseri announced that the company is holding initial testing of its new NFT features with a select group of US creators. Integrations will be offered for Ethereum and Polygon, with Flow and Solana to follow. To verify ownership, NFT owners will be able to connect their Rainbow, Trust Wallet, and MetaMask accounts. Instagram says that there will be no fees associated with posting or sharing a digital collectible on Instagram.

Digital Collectibles Feature

The feature includes:

  • Connecting a digital wallet – after connecting their wallets, creators and collectors will be able to choose which NFT from their wallet they want to share on Instagram
  • Sharing digital collectibles – once shared, the digital collectible will have a shimmer effect and will be able to show public information, like the description of the NFT.
  • Automatic tagging of both the creator and collector – if their privacy setting allows it, both creators and collectors can be automatically credited in the digital collectible post.
Photo Source: Instagram Official Blog

Users will be able to show their NFTs on the main feed, within Stories or in DMs. there will also be a new tab added, that will have a tick inside of a hexagon which will mean that the NFTs are verified. The same hexagon tick will be included on NFT images within the main post feed.

Photo Source: Instagram Official Blog

Eventually, Instagram plans to integrate bidding into the process as well.

All of this seems like a great effort to keep up with the market even though the NFT trading has been declining recently. According to a recent report in The Wall Street Journal, NFT sales declined by 92% since September, while active wallets declined by 88% since November.

Some Sitemap Extension Tags Are Going Away

Some of the image and video sitemap extensions will no longer be available on Google.

The company decided to turn off the use of these extensions after evaluating the tags and decided to sunset them on August 6, 2022. The documentation for the removed tags and attributes has already been deleted, according to Google.

To avoid confusion – image and video sitemaps will still be a part of the specs, but these specific tags won’t anymore.

Why Is Google Deprecating The Tags?

Because they’re declared to be outdated and can no longer be of use. Google determined that the value of the information passed through these tags and attributes no longer justifies using them.

However, the search engine mogul hasn’t offered any specifics as to why the value of tags was evaluated in the first place.

Upon evaluating the value of the Google sitemap extension tags, we decided to officially deprecate some tags and attributes, and remove them from our documentation. – stands in the official statement.

Gary Illyes from Google said they are removing the support for the tags so they can simplify sitemap extensions and help reduce the complexity of your codebases by making sitemaps “less cluttered in general.

What Is Being Removed?

These are the discontinued tags and attributes within image sitemaps:

  • <image:caption>
  • <image:geo_location>
  • <image:title>
  • <image:license>

These are the deprecated sitemap video tags and attributes within video sitemaps:

  • <video:category>
  • <video:gallery_loc>
  • autoplay and allow_embed of the <video:player_loc> tag
  • <video:price> tag and its attributes
  • <video:tvshow> tag and its attributes

So, Now What?

There is no need for panic. Google said that you don’t need to rush and take immediate action. You can leave these tags and attributes in place, but in the future, Search Console might warn that support is no longer offered.

So, if you use these tags or attributes, just make sure to update and use Google’s best image and video practices.