Here it is again! Most of you don’t have to guess, you already know. This past weekend another Google algorithm was noticed. It certainly isn’t the first to occur over the weekend and it likely won’t be the last.
Notes On The Algorithm Update
Every time a weekend rolls around, Google seems to take that opportunity to run some algorithm updates. This time the modifications seem to be pretty in line with the last algorithm update. Some notable differences involve changes in “ranking, visibility and traffic changes via Google Search. Plus, most of the tools are showing spikes and volatility from Google Search over the weekend,” Search Engine Roundtable reports.
As always, whenever there is a ranking or search algorithm updates, SEOs are all over Twitter and WebmasterWorld. User @ichthyous made a comment about the impacts they’ve seen occurring based off the update.
“A huge drop in direct traffic starting yesterday at 10am sharp and lasting the entire rest of the day. This morning my search traffic is down 62% and direct is down 43%. USA, UK, CA, AU, DE and AE traffic all affected heavily. Anyone else seeing a big drop starting yesterday?”, says @ichthyous on WebmasterWorld.
You can also see the impact he’s taking about when taking a look at sites like SEMrush.
Here’s a snippet of the hits that SEO Roundtable captured.
H2: Past Google Algorithm Updates
Its’ funny that every time Google seems to run an update on algorithms, it is over the weekend. And more often than not its typically one we weren’t made aware of which meaning finding out by tracking. The last unconfirmed update rolled out over the weekend of November 11th and 12th.
Before that, by multiple accounts, every weekend its something. Take October for example, the October 2022 Spam Update received an unconfirmed update on October 21st. Everyone is just going to have to keep their eyes peeled every weekend.
You never know, maybe Google will make it a regular thing if it isn’t already!