Video & Creative
The average human attention span is 8 seconds. Thanks to advances in technology, we’ve shifted to a fast-digesting user base that needs all the information – now.
Businesses that know how to get their message across as quickly as possible know how to utilize every medium at their fingertips. Deciding on things like images, video concepts, content, design features, and other advertising assets can all affect your story, how it's portrayed, and whether your audience pays attention.
Themes, images, background texture, content placement, videos—these elements of your website play a crucial role in storytelling and how well your audience is able to understand who you are and what you’re all about. To quickly highlight key elements of your brand and messaging that could potentially be missed by users not reading your content, videos are a must.
These assets take form in videos, presentations, infographics, animated graphics, and other creatives. While the medium may vary, they all have two significant attributes in common that tie them to your brand.
Completely customized. Your brand, your message. Authentically you.
Thumb-stopper. Stop scrollers in their tracks—make them take notice.
Website design and content come together to tell your story through a visual journey. Whether your audience is on your website, social media, or seeing an ad or a pamphlet, content syndication and shareability is key in promoting your brand and maintaining uniformity.
The goal is to deliver value and achieve understanding, recognizability, and, ultimately, trust from your audience, rather than pushing for the sale.