Inbound Marketing
Establishing Your
Brand Awareness
Building brand awareness is the key to establishing trust in your brand. When you clearly and effectively showcase your expertise, create consistent messaging, and set a solid foundation of what your values are, it makes all the difference in whether people make the purchase or move on.
In this stage, you’re showing who you are, what you're about, and what you have to offer. But remember, it’s about earning trust, not pushing sales.
Soft ads to get you noticed: Hey, I’m over here!
- Google Display ads
- Instagram image ads
- Facebook image ads
- Website banner ads
- Be Memorable
- Have a Voice
- Market Your Product
Product Education
At this stage, customers may be familiar with your brand and are starting to show interest in what you have to offer. This is your opportunity to educate them about your products and services and illustrate what separates you from the competition.
50%
aren't ready to buy
20%
50%
lead nurturing practices
47%
from nurtured leads
Capture
Customers
When your customers are purchase-ready and want an easy path to buy, facilitate their journey with retargeted ads. Whether you’re offering promotions, consultations, free estimates, discounts, or a trial run, the goal is to sell hard and convert high.
Retargeted ads with strong, focused messaging: Purchase now for limited promo!
- Google Display ads
- Google Search ads
- Instagram image & video ads
- Facebook image & video ads
- LinkedIn Ads
Connected
Advertising
There’s a science behind choosing a platform for your campaign. Each platform has its own unique use and typically targets a certain state of mind. For example, Facebook is used for casual browsing, LinkedIn is business-focused, and Reddit is a place for boredom and curiosity.
Inbound marketing is about bridging your platforms while creating uniformity and a strong brand presence. You want your customers to understand who you are and what you’re selling, no matter what platform they’re on.
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