Team of content marketing expert reviewing their marketing project

OUR APPROACH TO CONTENT MARKETING

BRING YOUR WORDS TO LIFE

Our team plans useful and meaningful content aimed to hit your goals by meeting your audience at every stage of their buyer journey. Improve organic site performance by optimizing existing content for your audience and search engines alike, helping make decisions that support your long-term content goals.

How do I choose the right paid advertising platform for my business?

Choosing the right paid advertising platform for your business will depend on a variety of factors, such as your target audience, the type of products or services you offer, your budget, and your marketing goals. It may be helpful to do some research and compare the features and services offered by different paid advertising platforms to determine which one is the best fit for your business.
What does PPC Actually mean?

PPC stands for pay-per-click advertising, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked (cost per click). PPC is an effective way to drive immediate traffic to your website, as you only pay when someone actually clicks on your ad. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. PPC advertising's model allows businesses to bid on keywords that potential customers will use when searching for products or services. The goal is to appear as the top result on a search engine results page (SERP) and convert those users to new clients, prospects or sales revenue.
How does paid advertising differ from organic advertising?

Paid advertising involves paying for ad space to reach a specific audience, while organic advertising relies on creating content that naturally attracts an audience. Paid advertising provides more control over the placement and visibility of your message, but organic advertising can be a more sustainable and cost-effective way to build a loyal following over time.
Which platforms offer paid advertising services?

Many popular social media platforms and search engines offer paid advertising services, including Facebook Ads, Google Ads, Instagram Ads, Snapchat Ads, Twitter Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, and Bing Ads.
What are the benefits of using paid advertising for my business?

Paid advertising can provide a targeted, cost-effective way to reach potential customers, increase brand awareness, and drive sales. It can also provide valuable data on customer behavior and help you refine your marketing strategy.
How much does it cost to run a paid advertising campaign?

The cost of a paid advertising campaign depends on a variety of factors, such as the platform you're advertising on, your target audience, and your budget. Many platforms allow you to set a daily or total budget for your campaign, which can help you control costs and maximize your return on investment.
How do I know if my paid advertising campaign is successful?

The success of a paid advertising campaign can be measured using various metrics, such as click-through rates, conversion rates, and return on ad spend. It's important to set clear goals and track your progress against them to determine the effectiveness of your campaign.
How do I target the right audience with paid advertising?

Targeting the right audience involves understanding your ideal customer and using targeting options provided by the advertising platform. These options may include demographic, geographic, or interest-based targeting. You can also use customer data and insights to create custom audiences and retarget customers who have previously interacted with your brand.
Can I run paid advertising campaigns for multiple platforms simultaneously?

Yes, you can run paid advertising campaigns for multiple platforms simultaneously. However, it's important to carefully consider your target audience and marketing goals for each platform to ensure you're using the most effective strategies and getting the best return on investment.
How often should I update my paid advertising campaigns?

The frequency of updates to your paid advertising campaigns depends on your marketing goals and the platform you're advertising on. It's generally a good practice to regularly review and adjust your campaigns based on performance data to optimize results and maximize your return on investment.
What are some common mistakes to avoid when running a paid advertising campaign?

Common mistakes to avoid when running a paid advertising campaign include failing to set clear goals, targeting the wrong audience, using poor quality or irrelevant creative, ignoring performance data, and overspending on ad placements without a clear strategy. It's important to plan and execute your campaigns strategically and continually analyze and adjust your approach based on data and feedback.

FREQUENTLY ASKED QUESTIONS

WHERE INNOVATION MEETS OPPORTUNITY

EXPLORE

WHY YOU NEED CONTENT MARKETING?

Our Content Marketing services go beyond just creating a plan for your content. We take a deep dive into your target audience, market trends, and your competitors to develop a unique strategy that speaks directly to your audience while also achieving your business goals. Our team of experts will work closely with you to understand your brand voice and messaging, ensuring that your content resonates with your audience and drives engagement. By partnering with us, you can trust that your content will be data-driven, optimized for success, and tailored specifically to meet your business needs.

THE IMPORTANCE OF STRATEGIZING

That’s pretty simple too. Without a content strategy, you’re basically taking shots in the dark, creating piecemeal content that isn’t as effective as it should be, and working off of hunches instead of solid data. At the end of your campaign, quarter, and annual cycles, you can’t even evaluate your success because you never had a strategy to begin with.

BETTER DECISIONS

Being able to actually “see” your strategy lets us spot potential issues, trim the fat, and visualize your entire content ecosystem. It also allows us to record hypotheses and assess them once we have your results.

CONSISTENCY

Communication is more efficient with a documented content strategy. It helps everyone working on your content know exactly what they’re doing, why they’re doing it, how they’re doing it, and why it matters.

STAY ACCOUNTABLE

With a content strategy, we can test ideas, plan and schedule deliverables, measure and monitor results, and maintain momentum in a tangible way.

EFFICIENCY

This is one of the biggest benefits of a documented content strategy. We can plan well ahead of time and determine the best way to get the most value.

WHY CHOOSE US FOR YOUR CONTENT MARKETING?

At Creative TRND, we take pride in our ability to provide exceptional services for all your content needs. Our Content Proofreading & Editing services ensure that your content is error-free and professionally polished, giving your brand a credible and trustworthy image. Our Content Strategy services help you stand out in a sea of competitors by developing a plan tailored to your brand's goals and target audience. With our Content Translation services, you can expand your reach globally and connect with diverse audiences, all while maintaining cultural sensitivity and accuracy. Finally, our Content Writing services deliver captivating content that captures your brand's voice and tells your unique story, leaving a lasting impression on your audience. Choose Creative TRND for all your content needs and experience the power of great content.

OUR PROCESS - THE FIRST 30 DAYS OF OUR PARTNERSHIP

When you sign on for Influence & Co.'s content marketing services, the first step is developing an account strategy and a content strategy that are customized to your unique company and its goals. In the first 30 days, you and your dedicated account team will:

KICKOFF CALL

NAIL DOWN CONTENT TOPICS & MAP

ANALYSIS AND BRIEFS ISOLATE THE TARGET AUDIENCE AND GOALS

DETERMINE SUCCESS METRICS

DISCUSS HOW OUR TEAM WORKS TOGETHER

STRATEGIZING CONTENT FOR SUCCESS

HOW WE’LL WORK TOGETHER

We believe that collaboration is key to success. When you work with us, we'll start by getting to know your brand, your audience, and your goals. We'll develop a custom strategy for your project based on data-driven insights and industry expertise. Throughout the process, we'll keep you informed and involved, providing regular updates and opportunities for feedback. Our team of professionals will work tirelessly to ensure that your content meets the highest standards of quality and effectiveness. And, we're always here to answer your questions and offer friendly, expert advice. Together, we'll create content that stands out and drives real results for your business.

Content Strategies for the Attention Economy

Alex Greening

Nov 30, 20238 min read

Content Strategies for the Attention Economy

Driving Traffic to Your E-Commerce Store: Proven Strategies

Rob May

Nov 29, 20238 min read

Driving Traffic to Your E-Commerce Store: Proven Strategies

Alex Greening

Nov 25, 20238 min read

Building a Timeless Brand in the Digital Age

THE CONSISTENCY

A cohesive content strategy produces relevant content for users at every stage of the sales funnel. Whether you seek to improve rankings or increase user engagement across your site, our content strategy framework looks for ongoing opportunities to help you reach your business goals.