Branding & Identity
A business without branding struggles to be likable, relatable, persuasive, and trustworthy. Brands that are immediately recognizable have a branding identity that personifies the organization. They have a clear mission, values, morals, a voice with consistent messaging, and other defining characteristics that audiences lean into.
The power of branding is something you witness every day. When you think of the little blue box, a venti latte, golden arcs, an apple with a bite taken out of it—these are all symbols that your brain immediately associates with a brand and its story.
At a glance, you know who they are and what they stand for.
That’s the power of branding.
When you tell a story about your brand, you’re bringing the audience on a journey with you. Whether they visit your website, eCommerce, social media, ads, or another platform, they should recognize your brand and understand the story you’re sharing with them.
There’s a simple way to build a brand, and it starts with branding guidelines. This rulebook lays out what makes your brand unique, how you’re different from your competition, how to present your image, and what principles must be followed to remain consistent.
- Mission statement
- Logo and logo variants
- Typography and font
- Colour schemes
- Email signatures
- Business cards
- and more
Wondering how we transform your business identity into a cohesive, unified brand? We emphasize consistency, messaging, creativity and distinction when building and implementing your strategy.
Empower your business with Creative TRND.