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Writer's pictureNicole McCormick

Potential Google Search Ranking Algorithm Update Rolled Out September 1

Here we go again! Based on chatter within the SEO community and signs of fluctuation on tracking tools, it appears that we may be in the midst of another Google algorithm update that began on September 1.

Barry Schwartz from Search Engine Roundtable reported that, based on his observations, an update likely “touched down for a short period of time and then slowed down.”

“There are not a huge number of complaints, but the tools are picking up on the fluctuations in the Google search results,” wrote Schwartz.

As of right now, it is not known what this update may be targeting, as Google typically remains tight-lipped when it comes to smaller algorithm updates. And, as usual, Google has not yet issued a confirmation that an update is rolling out.

Here are some comments that discuss the update that were recently posted to forums on WebmasterWorld and Black Hat World.

“Yes, the traffic has been very unstable and poor quality. Huge drop in my home page and some landing pages since the weekend, USA traffic down 30% today at 11:30am. It usually ticks up by end of day somewhat, with an odd burst at 10pm and later…all insane manipulated traffic patterns. Meanwhile, plenty of traffic from countries I don’t serve. I had an inquiry for shipping to Kenya this morning but almost nothing from the USA for weeks.”


“On my side, since yesterday everything has been going very badly. Drop followed by drops…”


“Indexing slower than usual for anyone else?”


“I had drop (about %30)… now writing Im adding quality articles and guest posts to recover…”


Schwartz also posted screen grabs that show some changes taking place on September 1.

Mozcast report Sept 1
SERP Metrics report Sept 1
SEM Rush report Sept 1

That’s all we know right now, but we’ll keep you posted should there be any big updates. What are your thoughts on this? Have you noticed any big ranking changes this week?

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