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March 8 marks International Women’s Day, and to coincide, the Canadian Marketing Association (CMA) released some data about women’s experiences in the marketing industry.
The CMA had launched the Survey on Marketing Talent months ago, and the full findings have yet to be released. We do, however, know about some of the data revolving around women’s experiences in marketing positions, web-based or otherwise.
For example, the survey found that 90 percent of marketers work with women who hold leadership roles within their agency.
Other findings were less reassuring – specifically those involving inclusion and engagement.
Only 69% of female marketers said their workplace made employees feel included, compared to 82% of male marketers. On top of that, 20% of women from minority groups said they did not feel welcomed at work.
On the subject of engagement, almost half of the survey’s female participants said their engagement decreased at least some of the time due to some form of discrimination.
To accompany the research, CMA President and CEO John Wilshire released a statement about the importance of fairness and equality in marketing:
“It’s encouraging to see that women are well represented in marketing leadership roles,” he said. “However, we know there is still work to do, particularly when it comes to improving inclusivity for women representing the BIPOC community and other minority groups.”
More results from the survey will be revealed on April 14.
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