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You can’t say you haven’t noticed how Social Media networks are trying to get closer to the Tik-Tok style and adapt to the younger audience. And who can blame them?
Facebook, now called Meta, is famous for its revolutionary changes, but as Instagram chief Adam Mosseri said, they now want to switch their focus on simplicity and craft.
That led them to add a new change on Instagram – minute-long stories. The stories will no longer be fragmented into 15-second parts when posted. Reportedly, that is “highly requested by their community”.
It looks like Instagram will now resemble Tik-Tok more – we’ll be able to see a lot more videos on the feed. Feed posts, Stories, and Reels can now be of the same length, while IGTV will be going into retirement.
This means that you will soon be able to post whole Reels in Stories, share ordinary videos as Reels, and, of course, post a Story.
According to this source, this also means that, whenever you record a video in the app itself, Instagram will now automatically publish the video as a Reel, but also show it on your profile and on your followers’ feed. So, the goal here is to increase video circulation on the platform to appeal to new, young followers.
Of course, the biggest difference is that Instagram is limited to showing the videos only to your followers, as opposed to Tik-Tok that can show your content to the whole world.
The biggest difference in Instagram as we know it, however, is that this social network is no longer just a digital photo album. It’s a platform that wants to entertain its users.
What does that mean for you?
Some app users will not like this change and you will have to find a way to adjust your social media strategy to your followers, but also use the situation the best you can – to best suit your business.
Video will now be a primary component in your social media strategy, which means you have to consider how long your audience’s attention span is. How many seconds do you have before they give up watching your content?
That being said, even though the attention grabbing period is shorter, the videos are getting longer – keep this in mind when creating another post.
The Takeaway
Video, video, video. As always, you need to know your audience and the platform you use if you want to put together a successful strategy. That’s why it is very important to take everything into account – the length of the video, the quality of the content, and your followers’ interests. Combine all and connect it with your company and products. It will take time for users to get used to the changes, but if you play it smart – it will be worth it.
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