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Google has finally updated its Search Quality Raters guidelines this week after a year without any updates.
For those who are unfamiliar, Google’s Search Quality Raters Guidelines offer insight into how Google assesses the quality of online content.
The last update took place on October 14, 2020, and was 175 pages. The latest update saw three of those pages removed, reducing the document to 172 pages. However, according to Search Engine Round Table, 3,635 changes were made – 807 replacements, 812 insertions, and 356 deletions.
Here is a quick summary of what was changed:
The definition of the YMYL subcategory ‘Groups of people’ has been expanded
Direction on how to research reputation information for websites and content creators has been revised
The ‘Lowest Page Quality’ section has been restructured, updated, reorganized, and refreshed
The definition of ‘Upsetting-Offensive’ has been simplified and redundancy in the Lowest Page Quality section has been removed
Other minor changes have been made throughout the document, such as updated screenshots and URLs, wording, and examples for consistency removed outdated examples and fixed typos.
Here’s what the ‘Groups of people’ section looks like now:
“Information about or claims related to groups of people, including but not limited to those grouped on the basis of age, caste, disability, ethnicity, gender identity and expression, immigration status, nationality, race, religion, sex/gender, sexual orientation, veteran status, victims of a major violent event and their kin, or any other characteristic that is associated with systemic discrimination or marginalization.”
Along with reporting from Barry Schwartz of Search Engine Round Table, SEO consultant Glenn Gabe also took to Twitter to share some of his insights on the new document.
Check it out below:
I’ll just tweet some interesting screenshots based on the latest QRG changes. pic.twitter.com/50Xbprkksg — Glenn Gabe (@glenngabe) October 19, 2021
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