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Writer's pictureNicole McCormick

Google Update Rolls Out Over Canadian Thanksgiving Weekend

Here we go….again! Lately, it seems like we can’t have a weekend go by without another Google update.

To refresh your memory, we’ve reported on at least four updates in the last couple of weeks alone.

The latest update, which rolled out over the Canadian Thanksgiving long weekend, appears pretty similar to the last few in terms of forum chatter and volatility picked up by tracking tools.

Here’s what industry folk had to say on WebmasterWorld:

“Traffic remains very poor, although USA traffic was normal today while UK, Canada, Australia, France, Germany, Brazil and others way down at -28% to -66%. Home page and landing pages still much lower, even though my ranking has been higher for most of this week.”

“My backlinks dropped at the same time the rankings dropped. I only lost rankings for converting keywords, pushed down to position 80. What mattes is the number of impressions and not rankings itself. My impressions are down 40% today, huge. I hope in the next few days it will recover.”

“Traffic yesterday was insane…starting off extremely low, then suddenly surging for the rest of the day.”

“I think the update on October 6th and 7th was a very big update. Our lowest traffic level ever was on October 9th. I can only hope that it doesn’t stay that way. For some keyword areas, the top 10 have been completely exchanged. We had seen it before in July, when it was taken back after a short time.”

Tracking tools have also picked up some volatility. Here are some screenshots originally posted by Search Engine Round Table:

SEM Rush Oct 8 chart

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