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After what feels like an endless rollout of algorithm updates, we finally have some different news from Google to share – Google announced yesterday that it would be launching “continuous scrolling” on mobile search results.
So, what exactly is “continuous scrolling”?
When you search on your mobile device and scroll down to the bottom of the results, the next set of results will automatically load so you don’t have to manually click “see more.”
Continuous scrolling will not go on infinitely, however, and will only apply for up to four pages of search results.
Important note: continuous scroll is not “infinite scroll.” Rather, continuous scrolling makes it easy to seamlessly view up to four pages of results, then you’ll see a “See more” button if you wish to continue further. — Google SearchLiaison (@searchliaison) October 14, 2021
The goal, Google says, is to make “browsing search results more seamless and intuitive.”
“While you can often find what you’re looking for in the first few results, sometimes you want to keep looking. In fact, most people who want additional information tend to browse up to four pages of search results. With this update, people can now seamlessly do this, browsing through many different results, before needing to click the “See more” button.”
Here’s an example Google provided that explains why this may be useful for some users.
“For broader, more open-ended questions like “What can I do with pumpkins?” you may want to consider more results and inspiration before deciding how to move forward.”
Google added that scrolling through more results than what would typically only show up on the first page can provide you with options you hadn’t considered, like “no-carve pumpkin decor ideas for Halloween, pumpkin seed recipes that make your pumpkin worth carving and more ideas for how to make the most out of your gourd.”
Continuous scrolling for mobile officially began rolling out today (October 15) for most mobile English searches in the U.S. No word yet on when it will roll out for other languages and countries outside of the U.S.
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