Google My Business Tests ‘Areas Served’ Section in Listings

Good news for local businesses looking to beef up their Google My Business listings – it appears that Google is testing out a new feature that will enable businesses to add the geographical areas they serve to their GMB profile.

While Google has not yet formally announced the change, Search Engine Roundtable has reported that some eagle-eyed SEOs spotted the change when browsing Google My Business Listings and took to Twitter to discuss.

It appears there is a GMB test showing “areas served” on service area businesses and hybrids. @rustybrick this is for you.#localseo pic.twitter.com/j0yKAQs8fS — Ben Fisher (@TheSocialDude) July 27, 2021

While not a huge change, this small piece of information will be particularly useful for businesses offering delivery services or other types of at-home services like plumbers or electricians. Plus, for consumers, having this kind of knowledge will likely help reinforce their decision to purchase or obtain services from a particular business.

“It’s such a fundamental question: does that 24 hour plumber in the next town over serve mine?,” Miriam Ellis Tweeted in response to Ben Fisher’s original Tweet.

Check out the full discussion over on Twitter for more insight.

#gmb #GMBlistings #googlemybusiness #localSEO