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Starting tomorrow, April 27, 2022, Google AdWords API will be officially gone. It has been a year since Google had warned us about this happening and the day is finally here – Google AdWords will stop being fully supported. Instead, we will have to use Google Ads API which is now up to version 10.
Google Ads API is basically the next generation of AdWords, a modern interface that should help make your campaign management more efficient and increase your overall productivity. It lets developers interact directly with the Google Ads platform, making it easier to manage large or complex Google Ads campaigns and accounts.
🚨Final Reminder🚨 The AdWords API sunsets this Wednesday, April 27. Developers will see AdWords API requests fail at a rate of ~25% until May 31 (& can resubmit failed requests). For migration resources see: https://t.co/Ia1XrUTrv9 — AdsLiaison (@adsliaison) April 25, 2022
So, this should be your final notice for making the full switch to Google Ads, if you hadn’t done that by now. If you don’t, you can expect AdWords not to be supported tomorrow. Google also warned developers that they will see AdWords API requests fail at a rate of ~25% until May. You can resubmit failed requests but you should really upgrade instead.
If you need help with migration, check out this resource.
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