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What impressed me most was that each element of the marketing campaign had an expert or team of experts focusing on each component. After going over my goals, values and mission statement, everyone from SEO, site development, PPC, social media, content (video, photo, literature), and e-commerce were all working on the same goal with the same vision. The team is professional and experienced but also genuinely interested and enthusiastic about your success. I am extremely pleased to be seeing a huge return on investment after only 1 month of going live. I am very happy I chose Creative TRND!”
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Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.
The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.
If you’re following @rustybrick‘s algo update coverage he’s pretty tired of reporting on these all the time!
It got me thinking: Are things more volatile than they were?
Pulled some @semrush data & it seems… YES!
We see a huge increase in the % of volatile days in ’21! pic.twitter.com/vmTP5vtaJh
— Mordy Oberstein (@MordyOberstein) October 19, 2021
Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?
In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.Read More
Google has finally updated its Search Quality Raters guidelines this week after a year without any updates.
For those who are unfamiliar, Google’s Search Quality Raters Guidelines offer insight into how Google assesses the quality of online content.
The last update took place on October 14, 2020, and was 175 pages. The latest update saw three of those pages removed, reducing the document to 172 pages. However, according to Search Engine Round Table, 3,635 changes were made – 807 replacements, 812 insertions, and 356 deletions.
Here is a quick summary of what was changed:
The definition of the YMYL subcategory ‘Groups of people’ has been expanded
Direction on how to research reputation information for websites and content creators has been revised
The ‘Lowest Page Quality’ section has been restructured, updated, reorganized, and refreshed
The definition of ‘Upsetting-Offensive’ has been simplified and redundancy in the Lowest Page Quality section has been removed
Other minor changes have been made throughout the document, such as updated screenshots and URLs, wording, and examples for consistency removed outdated examples and fixed typos.
Here’s what the ‘Groups of people’ section looks like now:
“Information about or claims related to groups of people, including but not limited to those grouped on the basis of age, caste, disability, ethnicity, gender identity and expression, immigration status, nationality, race, religion, sex/gender, sexual orientation, veteran status, victims of a major violent event and their kin, or any other characteristic that is associated with systemic discrimination or marginalization.”
Along with reporting from Barry Schwartz of Search Engine Round Table, SEO consultant Glenn Gabe also took to Twitter to share some of his insights on the new document.
Check it out below:
I’ll just tweet some interesting screenshots based on the latest QRG changes. pic.twitter.com/50Xbprkksg
— Glenn Gabe (@glenngabe) October 19, 2021