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Pushing your Business
beyond the limit

Amplifying your story

To stand out from your competitors, you must bridge the confidence gap by sharing your unique and compelling story. It is not enough just to be on the map, you have to connect and build trust with your audience – and it starts with your story.

Become the
next TRND

Your business is one-of-a-kind and deserves a unique strategy that drives rapid, reliable, and remarkable results. With viral strategies and cutting-edge services, we transform businesses into TRNDs. The proof is in our numbers—take a look for yourself!

  • Online network of 500M+ followers
  • 24.3+ billion minutes viewed
  • 400K+ followers in just 1 week
  • 403 million views on 1 video

The world

is watching

Influencer network of 500,000,000+ followers

Whoever said life isn’t a popularity contest clearly doesn’t understand the power of influencer marketing. We’ve got a network of over half a billion followers in our back pocket, waiting to see what you have to offer.

5,400,000,000+ minutes viewed in one month

When we say be the next TRND, we mean it. We’re ready to make your brand a dominant digital powerhouse!

Stop blending in,

start TRNDing

You have a great story, and we have the stage for storytelling.

When combined, it’s the perfect formula for us to study your audiences to better understand their needs and adapt your story to evoke the kind of emotional response that trust and long-term relationships are built on. Simply put – we set the stage for your story to resonate with people around the world and back.

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Knowledge Base

latest articles & industry news

Is Google Going After Fluff Content?

June 1, 2020

Ah, fluff. Wouldn’t it be nice to open a recipe post that just goes straight to the point? We don’t need to hear your life story before you decided to come up with this recipe Susan, that’s what Youtube is for. Still, Susan’s recipe with around 600 words of fluff before getting to the point still ranks high enough for me to click on it. Not for long, it seems.

Google’s John Mueller warned the community about fluff content just the other day on Twitter, saying duplicate content is something we should worry less about and instead work on creating solid content, not filled with fluff. He said that it’s harder for search engines to figure out what that content is trying to say. So, how come Google keeps rewarding fluff, then? Content length doesn’t mean the content is good – John himself said that a few years ago.

Barry Schwartz from Search Engine Roundtable wrote about this and mentioned last week’s interview with Google’s John Mueller. He was once again talking about fluff words and how that shouldn’t be a go-to method for adding more words to your content.

To be more specific, he mentioned copying Wikipedia articles and how most websites sound the same when it comes to product categories. John suggested focusing on creating something valuable to the user and offering additional information about the product, for example. “Just filling extra text on a page, I would not do that.” – he said.

When talking about duplicate content, however, some say it is less of an issue than we thought. Google won’t demote your content or penalize the website, it just wouldn’t be sure which page to show when a user asks a question and the answer for it is in more places at once:

As Barry noticed, it could be that Google is finally catching on and is warning us about overdoing it with fluff. That would mean the pages that are currently ranking well might suffer a fall if they are filled with irrelevant information for the user.

 

Disclaimer:

*all Susans in this article are fictional

*no Susans were harmed during the writing of this article

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Google Business Profile Makes New Users Wait

June 1, 2020

With the new name and an update, the Google Business profile came with a few other changes. Now, when you add a new owner or a manager to a profile, they must wait for seven days before they can start managing all of the features.

Given that new owners and managers would run into issues along the way, Google decided to make them wait for a week in order to be able to continue their work problem-free.

Before the update the process of adding new owners and managers has been problematic on many occasions, for example:

  • Removing or deleting a profile
  • Taking over listings by changing details and removing others
  • Locking up a listing

So, not only will there be fewer headaches, there will be less security problems, too.

During this 7 day period, the new owner or manager gets an error if they try any of the following:

  • Delete or undelete a profile.
  • Remove other owners or managers from a profile.
  • Transfer primary ownership of a profile to themselves or a third user.
  • An existing owner or manager tries to transfer primary ownership of the profile to a new owner or manager still in their first 7 days.

As explained by Google: “If the new owner or manager deletes their account within the first 7 days, they’re removed from the profile. If they undelete their account, they must be added to the profile again.”

To find out how to add (or remove) owners and managers, check out this resource.

 

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