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Knowledge Base

latest articles & industry news

Google’s Core & Product Reviews Update Rolled Out

June 1, 2020

Google has confirmed that both of the updates are now fully rolled out. Yup, there were two going on at the same time: September 2022 Core Update launched two weeks ago, and the Product Reviews one that was launched a week later.

Now, we analyze. As we always say, you should wait for the updates to fully roll out before assessing the damage done. If you’ve been hit this time, it might be the result of one or even both of the updates. How to know if you’ve been hit?

September 2022 Core Update

This one hit fast, but had less of an impact than the previous updates. Yes, there was some volatility regarding the ranks, but no massive impact was noted among the SEO community.

Read More: Is Google’s Recent Core Update Measuring Up?

Core updates affect entire sites and John Mueller explained how:

With the core updates we don’t focus so much on just individual issues, but rather the relevance of the website overall. And that can include things like the usability, and the ads on a page, but it’s essentially the website overall.”

So, if the majority of your pages experienced changes in ranking, chances are it’s a result of the update.  If you have been hit, Google shared some advice that might help you out. It includes a list of questions you might ask yourself before deciding if there’s anything to fix.

Read More: Are Core Update Ranking Losses A Soft Penalty?

The Product Review Update

With this update, it might be easier to know if you’ve been impacted by it or not. This is because it affects search results for product reviews. So, if you don’t usually publish reviews, you cannot be impacted by the update.

If you do, take a look at your rankings. There is a good chance that the product review update is responsible for changes on product review pages. If your website’s ranking changes across the entire site, however, you can credit the core update.

How to fix the damage the update might have done? Google has a solution for that one, too. Here’s some:

  • Flex the expertise – offer expert knowledge about products
  • Show what’s the product like, how to use it, say something interesting about it, valuable information people can use
  • Let your readers know why this product is better than the competition’s one
  • Go in-depth and do research – what are your main selling points? What piece of information would convince your readers to buy the product?
Read More: Google Product Reviews to Receive Periodic Updates

We’re sure there will be more analyzing of the impact these updates made. Stay tuned!

Read More

Google Product Reviews to Receive Periodic Updates

June 1, 2020

Update from the future: On September 26, both the September Core Update and the Product Reviews Update have been fully rolled out. Read about it here and find out how to know if you’ve been hit and what to do about it. 

There’s new chatter going around about Google’s approach to product review updates.

As many of you know, Google began rolling out the September 2022 broad core update. At the same time, Google decided it would be fun to begin the fifth Google product reviews update.

Launching two updates at the same time can be chaotic but who knows maybe next time they’ll throw a third update in the mix. In any case, word is going around about Google’s strategy for Google product review updates, you might not know when updates are going down.

Read More: Google Releases a New Products Review Update

What We Know Since the Fifth Google Product Review Update

With both the latest product reviews update and the September 2022 broad core update running at the same time, people are noticing impacts on their sites and traffic rates.

It seems as though many users found Google’s helpful content updates to be more effective in helping sites thrive. Instead with both updates running at the same time, some users are noticing their site taking a dive.

On the SEO roundtable, one user commented about the drop in website traffic, and not a small one either.

It seems that since the update started, users are having a hard time figuring out which update is tanking their traffic or causing other adverse impacts on their site.

Read More: Are Core Update Ranking Losses A Soft Penalty

Unknown Periodic Updates for Google Product Reviews

Since the Google product reviews update started, the conversation has been running rampant on Twitter. SEO expert Charles Floate tweeted out about the ongoing updates while tagging Google’s public search liaison, Danny Sullivan, to get some answers.

This tweet sparked an ongoing conversation about the status of Google’s recent product review update and how users can expect for them to be rolled out in the future.

Basically, we’re not always going to know when the product review updates are happening. In terms of site performance, it will be a balancing act between both the recent product review update and the September broad core update.


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