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Amplifying your story

To stand out from your competitors, you must bridge the confidence gap by sharing your unique and compelling story. It is not enough just to be on the map, you have to connect and build trust with your audience – and it starts with your story.

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next TRND

Your business is one-of-a-kind and deserves a unique strategy that drives rapid, reliable, and remarkable results. With viral strategies and cutting-edge services, we transform businesses into TRNDs. The proof is in our numbers—take a look for yourself!

  • Online network of 500M+ followers
  • 24.3+ billion minutes viewed
  • 400K+ followers in just 1 week
  • 403 million views on 1 video

The world

is watching

Influencer network of 500,000,000+ followers

Whoever said life isn’t a popularity contest clearly doesn’t understand the power of influencer marketing. We’ve got a network of over half a billion followers in our back pocket, waiting to see what you have to offer.

5,400,000,000+ minutes viewed in one month

When we say be the next TRND, we mean it. We’re ready to make your brand a dominant digital powerhouse!

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start TRNDing

You have a great story, and we have the stage for storytelling.

When combined, it’s the perfect formula for us to study your audiences to better understand their needs and adapt your story to evoke the kind of emotional response that trust and long-term relationships are built on. Simply put – we set the stage for your story to resonate with people around the world and back.

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Knowledge Base

latest articles & industry news

Why You Shouldn’t Use Dynamic Rendering Anymore

June 1, 2020

Google no longer recommends using dynamic rendering as a solution to crawling and indexing problems with JavaScript, Search Engine Land reports. The search engine said that in the updated help doc, encouraging users to avoid this solution, saying it’s a workaround, not a long-term solution.

Instead, developers, webmasters and SEOs should use server-side rendering, static rendering, or hydration.

Photo source: https://developers.google.com/

What is Dynamic Rendering Exactly?

It’s a process which helps JavaScript-based websites let Google know a page is ready to be crawled into or indexed. Some search engines have trouble understanding JavaScript, thus not letting bots crawl into a page and make it recognizable to users.

With dynamic rendering, you’re serving Google an HTML version, which is easy to crawl into, index it and recognize keywords, etc. At the same time, you’re serving the user the JavaScript version.

Here’s an illustration of how it works:

Photo source: https://developers.google.com/

You may want to use dynamic rendering if you have JavaScript-generated content that changes rapidly. You might also want to use it if crawlers you care about don’t support JavaScript features. However, not all sites need to use it, nor is it a good solution.

Read More: Google News To Now Show Non-AMP Content & Push Users To Publisher Pages

Google shared this article on web rendering which explains why not all sites need dynamic rendering, and how there are better solutions out there.

Alternative Solutions For  Dynamic Rendering

As mentioned above, Google recommends using alternative options and avoiding dynamic rendering:

  • Static Rendering
  • Server-side Rendering
  • Hydration

Static Rendering

This one should happen as you’re building your site. Generally, Static rendering involves creating separate HTML files for each URL in advance. As explained here, because HTML responses are generated in advance, static renders can be deployed to multiple CDNs and take advantage of edge-caching.

However, creating URLs in advance may be challenging. So, to use this method, you’d have to be very organized and have everything planned way ahead.

Server-side Rendering

Server rendering is essentially just sending text and links to the user’s browser. The approach can work well for a wide range of devices and networks. It also allows interesting browser optimizations to be applied. You can read more about it here.

Hydration

By doing both client-side rendering and server-side rendering, Universal Rendering (also referred to as SSR) strives to smooth over trade-offs between the two approaches. When a user requests a full page load or reload, the application is rendered to HTML by a server. Then, JavaScript and data are embedded in the resulting document.

This achieves an FCP and picks up by rendering again using a technique called hydration. It is a new solution for things, so this approach can come with some serious performance drawbacks, like the page looking fully loaded but is actually frozen. Read more about this approach and its drawbacks here.

Read More: Google’s New JavaScript and SEO Video Series Kicks Off

Read More

YouTube Tests Insights on Channel Recommendation

June 1, 2020

In a recent video announcement, YouTube introduced us to incoming updates and experiments on the platform. Among other things, they too are inspired by some of TikToks features, like the one for replying to comments with a video.

Here’s what’s new on YouTube.

Comment Stickers In Shorts Testing

YouTube Shorts seems like a big priority for YouTube at the moment.

Just like creators on Instagram and TikTok can reply to a follower’s comment via video,  creators on YouTube can do the same.

Well, some of them are yet to be able to do so.  This is an option that will be tested on a small group of creators on IOS. They will be able to reply to Video On Demand and Shorts comments with a sticker in their Shorts Video.

YouTube hopes to inspire more short-form content creation this way.

Read More: YouTube Surpasses TikTok In Monthly Users

Expansion Of Places Mentioned

Earlier this year, the platform added a feature that allowed showing Google Maps information in the description box for places mentioned in the video. The feature could be used by specific restaurants and cafes on mobile, but now the whole shebang is being extended. This now includes travel, businesses and recreation.

Read More: How To Boost Your Channel’s Performance?

Data Stories Recommendations Testing

As seen in the comments below the video, knowing how exactly YouTube recommends videos and channels is a burning topic among the creator community.

That’s why YouTube will run an experiment among a small group of creators who will get to see data story in Analytics and an explanation on audience signals that affect recommendations based on their content. They will also get more context on their performance and benchmarks.

Channel Editing On Mobile Available

A small but important option is coming into existence – the ability to edit the channel name, banner, avatar and description to Studio Mobile. The feature will be available or everyone by the end of the month.

You can learn more about these updates in the video below:

Read More