Pushing your Business
Amplifying your story
To stand out from your competitors, you must bridge the confidence gap by sharing your unique and compelling story. It is not enough just to be on the map, you have to connect and build trust with your audience – and it starts with your story.
Become the
next TRND
Your business is one-of-a-kind and deserves a unique strategy that drives rapid, reliable, and remarkable results. With viral strategies and cutting-edge services, we transform businesses into TRNDs. The proof is in our numbers—take a look for yourself!
- Online network of 500M+ followers
- 24.3+ billion minutes viewed
- 400K+ followers in just 1 week
- 403 million views on 1 video
The world
is watching
Influencer network of 500,000,000+ followers
Whoever said life isn’t a popularity contest clearly doesn’t understand the power of influencer marketing. We’ve got a network of over half a billion followers in our back pocket, waiting to see what you have to offer.
5,400,000,000+ minutes viewed in one month
When we say be the next TRND, we mean it. We’re ready to make your brand a dominant digital powerhouse!
Stop blending in,
start TRNDing
You have a great story, and we have the stage for storytelling.
When combined, it’s the perfect formula for us to study your audiences to better understand their needs and adapt your story to evoke the kind of emotional response that trust and long-term relationships are built on. Simply put – we set the stage for your story to resonate with people around the world and back.
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latest articles & industry news
Google Core Update Shakes Up Black Friday
June 1, 2020
Media Loses on Visibility Over Shopping Sites
As it does several times per year, Google launched a new Core Update last week and its effects are rocking the Holiday Shopping Season. We’ve never been given a lot of guidance on this topic, except for the article back in 2019 called What site owners should know about Google’s core updates, that had information about content quality evaluation and E-A-T – or Expertise, Authoritativeness, and Trustworthiness.
This particular update was launched a week before Black Friday and it shook up the SEO community. Amsive Digital researched this topic and the results are outstanding.
The results of the analysis conducted show – among other things – a decrease in visibility for big news sites, such as reuters.com, while the visibility for shopping and eCommerce sites such as Amazon, Walmart, eBay, etc., seriously increased. And just in time for Holiday shopping!
Another interesting thing to note is the declining visibility of the FDA site, after enjoying much of it last year with Covid-19 in full swing. According to the research, Google is currently giving more room for other health publishers and retailers, letting them rank better.
The update may have come at the right time for eCommerce and Shopping sites, but it’s important to remember this may be a short-term thing since it takes about a week or two for a full rollout.
Don’t delete the bad reviews
Speaking of the Holiday Season and Google, don’t delete bad reviews you might get for your customer service (not because you’re bad, but because – hopefully – you’ll have a lot of work and customers could wait longer for their presents 😉 ).
According to Google, you should value all reviews, for they can come in handy to potential customers when they’re honest and objective, and therefore – trustworthy.
Start with yourself – would you buy something if all the reviews were only good and not a single star was missing? Reply to your reviews, offer help and add more context and show potential customers you care.
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How to Optimize Your Responsive Search Ads
June 1, 2020
Getting Ready for RSA Era
It has become clear that the RSAs will become the only ad format that you will be able to use. Like we mentioned in one of our previous blog posts, from July 2022, you won’t be able to add new ETAs or edit and change the current ones. That is why you have to do everything you can to prepare for the RSA era. In addition to “giving Google everything it needs“, here are some tips and tricks on optimizing your RSAs.
Optimizing Your RSAs
Use all Headlines
The more headline variants you use, the better can Google offer your ad to the right person. For the same reason, adding more headlines also increases the number of impressions.
Analyze the Asset Labels
Google shows you which assets are performing well and which you should replace. These labels are based on actual performance, so it’s a good thing to keep an eye on them and make changes according to the results.
Review Combination Reports
A combination report is a magical place in Google Ads where you can check what combinations of ads are served up most often and if Google is showing any ad combinations you don’t want it to show. Here’s where to find it:
- From the page menu on the left, click Ads & extensions.
- Click in the bar above the table of results to add a filter.
- In the drop-down menu that appears, click Attributes, then Ad type.
- Select the box next to ‘Responsive search ad
- Click Apply
Smart Bidding Automation
According to Google, Marketers who switched from ETAs to RSAs and used a combination of broad match and smart bidding see about 20 per cent more conversions. So using more RSAs is a great way to take advantage of automation in order to show your ads to more potential customers.
Some might take some time to get over the fact that the way they’re used to doing things is gone. Some might take advantage of the situation and prepare themselves in the best way possible. This transition time could be a perfect time to test your RSAs and learn how to use them in a way that best suits you and your campaigns.
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